• Utilizing data sources such as CCS, iResearch, and QuestMobile, analyze consumer media touchpoints and user habits to select appropriate media for planning offline brand media strategies and advertising for Kangshifu Group's instant noodle product line. This will help increase brand awareness and reach core target audiences, including but not limited to resources integration for TV, online video, social media, outdoor advertising, and KOL influencer channels.• Study and analyze market research reports on the instant noodle industry to gain insight into consumer trends and hot topics related to the industry and the Kangshifu brand. This will serve as a standard for measuring the effectiveness of media strategies.• Regularly collect and analyze competitor media placement information and organize media dynamics to measure the health and innovation of Kangshifu Group's media planning. This will serve as a reference for future planning. Analyze the placement information of the instant noodle industry in different media to serve as a standard for measuring the health of Kangshifu Group's monthly placements and as a reference for future placements.

• By combining market hotspots and brand content, such as celebrity collaborations, new product launches, and e-commerce promotions, use SEM to promote the Estée Lauder Group's brand and products to search audiences on platforms such as Baidu, 360, and Xiaohongshu. By adjusting materials and strategies to increase click-through rates, you can further increase brand page views and ROI, with a KPI completion rate approaching 120%.• Plan advertising strategies for Estée Lauder and Lancôme on different platforms, including Douyin, Sina Weibo, and WeChat. Identify suitable target audiences and provide material recommendations to increase brand exposure, expand the brand's audience base, boost e-commerce page views, and improve ROI by up to 160%.• Regularly analyze competitor dynamics each month, with a focus on monitoring search rankings and competitor advertising information on platforms such as Baidu and Xiaohongshu. This serves as a measure of the health of Estée Lauder Group's monthly advertising efforts and provides insights for future campaigns.

• Integrated data to summarize the current performance, industry structure, competitive landscape, and cost structure of the clients’ industries in the United States and in Baltimore, Maryland • Evaluated the prospects of 3 clients’ industries to predict profitability and rivalry by using the Porter Five Forces and the PEST model • Summarized at least 5 common strengths among the business models of the leading companies in the industry, advising clients based on feasibility with about 15 pages of PPT for display and 10 pages of documents for future use

Discovered the market gap for coffee at Wenzhou-Kean University and seized this opportunityConducted market surveys and determined the beverage menu based on the consumer feedbacks, also followed the cost-plus pricing rule and fixed the prices of the servicesImplemented triple bottom line and brand management theoriesInitiated the online order platform and delivery services to remedy the remote store location, which has now become the core of the business, receiving 43 daily orders, generating 3,569 RMB of monthly profitPromoted various marketing plans such as handing out vouchers to increase market exposure, collaborating with official school WeChat accounts to publish advertisements about the newly opened café

• Established a food company with other students, conducted an online survey with over 150 respondents, and positioned the brand as “an affordable convenience store where teachers and students drink handmade beverages and socialize” with cost-plus pricing• Opened Weidian and set up delivery services after comparing major e-commerce platforms, and initially established a customer base through WeChat, menus, and face-to-face communication with 83 students and 110 Chinese or foreign teachers • Formulated marketing campaigns in conjunctions with festival hotspots to promote the brand and enhance the customer base (over 200 students and over 130 Chinese or foreign teachers)