• Developing long-lasting key relationships with international customers.• Identifying business opportunities in target markets.• Defining Sales Budget and Sales Forecast for the designated customers.• Developing, driving and executing strategic and tactical sales and marketing plans to achieve growth objectives.• Cooperating with production, quality and customer care team.• Participating actively to new product development projects and supporting/impacting priorities and customer joint work.• Consulting customers for technical issues/topics.

• Managed the operations for the starter battery division in Cremona producing the SLI range.• Run a team of more than 80 employees.• Budgeting, strategic planning, resource allocation and human resources recruitment.• Responsible for production output and assessment, product quality and on-time shipping.• Responsible for Occupational Health & Safety program within the division, contributing to the continuous improvement of procedures, technologies and training aimed to improve the quality of the working place.• Promoted the introduction of Lean Production (TPS) principles and culture to manage the ordinary Business and daily problem solving.

• Led the technical dept. (5 people) to achieve the requirements to get confirmation of ISO:9001, ISO:14001, ISO:18001 and ISO TS 16949 certification through effective QMS (Quality Management System).• Led the after-sales dept. (3 people) to care the relationship with customers to manage claims on products, collect and report quality issues to the organization. • Supported the activities for a cost effective redesign of the motive power range to improve the product performances to boost sales volumes.• Supported the review of the starter batteries range with the aim of increasing the overall performances within the prescription of the EN50342 Spec.• Contributed to the project development of the new Midatron chargers range, managing the benchmarking activities and collaborating with the supplier to define the product specifications and documentation. • Contributed to the internal training on Lean Production principles as member of the Management Team, with particular focus on PDCA practices (Deming’s cycle). • Led the project for the development of the new AGM starter batteries range to meet OEM’s demand

• Led the benchmarking activities on competitor’s products with the aim of collect information to improve the existing product range.• Collaborated to the complete redesign the truck batteries range by increasing the overall life performances of five times. • Involved in the project development of the new Midatron charger range, managing the benchmarking activities and collaborating with the suppliers to define the product specifications and documentation. • Involved in the project development of the new Midatron Power Solutions product range, comprising the design of high efficiency batteries and low maintenance batteries.• Supported the development of an innovative “smart” battery able to communicate via Bluetooth® its state of health and charge, visualized with an mobile App. • Managed the design and development of the first Li-Ion battery prototype for pallet truck application. Presented at Hannover Cemat exhibition on May 2014.Scientific publication (Conference paper)Simone Fiorenti, Jacopo Guanetti, Simona Onori, Yann Guezennec (Centre For Automotive Research)Nullo Madella, Andrea Saletti, Stefano Bovo (Midac spa)“Modeling and Experimental Validation of PbA battery - Supercapacitor Energy Storage System”

• Involved in the laboratory testing activities for product certification to meet OEM’s specifications. Achieved Renault-Nissan approval to supply batteries for Stop-Start application. • Involved in the design of AGM starter batteries in compliance with VW and GM specifications.• Involved in benchmarking activities to collect information to improve the existing product range of starter batteries.• Supported the R&D Manager for patent search and evaluation about state of art technologies.

• Developed a methodology for determining severity factors for aging in order to define a general procedure to self-extract statistically meaning full representative and synthetic duty cycles.• Carried out laboratory characterization of Li-Ion cells performing aging tests in comparison with standard AGM lead acid batteries.• Led the 1Y TARDEC project to conduct laboratory tests with the aim of comparing Li-Ion vs lead acid battery technology for military application (kick off of the project on June 2009).Scientific publicationVincenzo Marano, Simona Onori, Yann Guezennec, Giorgio Rizzoni, Nullo Madella“Lithium-ion Batteries Life Estimation for Plug-in Hybrid Electric Vehicles”