Project Manager
CurrentDefined the scope of the Farmerline 399 project, including outputs and outcomes that support business and technology objectives.Helped to drive the development and growth of the Farmer and Agribusiness network for Ghana, Ivory Coast, and all other markets within West Africa.Developed a plan to scale up the services of the 399 project across West Africa, or alternatively introduce similar products in each OpCo to offer a similar experience.Worked closely with marketing to develop various campaigns to drive top-of-mind awareness, adoption, and brand loyalty to the Farmerline digital services.Provided customer insights and performance analytics of Farmerline's digital products to inform business decisions.Supported Marketing with actionable market and customer insights to help shape and design marketing campaigns for Farmer Services.Tracked farmer awareness and feedback of the Farmer Services solutions.Prepared and presented proposals and presentations to support marketing and sales funnels.Worked with the design team to ensure that the solutions continue to deliver optimum benefits to the customer, proposing enhancements and improvements where feasible.Oversaw strategic goals and tactical decisions with weekly cross-functional meetings.Researched, planned, and developed technical standards and requirements.Implemented data management quality checks, post-data verification checks, and managed data on Farmerline's Mergdata platform using data analytics and reporting tools.