Shafisons Engineering (Private) Limited (SSEPL) created ripples in the field of Engineering Plastics in year 1994 by launching of brand, “BETA PIPES’'. Beta Pipes's business activities are focused on the development, manufacturing, and distribution of efficient & sustainable systems and solutions. Key Responsibilities:• Collaborate with senior management to formulate and implement comprehensive marketing strategies aligned with company objectives.• Oversee end-to-end execution of marketing campaigns, ensuring timely delivery and measurable impact. Track and analyze campaign performance for optimization of future initiatives.• Maintain a consistent messaging and visual identity for the Beta Pipes brand across all marketing channels to contribute to its evolution.• Develop compelling content for diverse platforms, including social media, blogs, and promotional materials, tailored to resonate with target audiences.• Plan and execute promotional events, expos, workshops, conferences, and seminars for plumbers and electricians to enhance brand visibility and cultivate industry relationships.• Manage digital channels, overseeing website content, email campaigns, and social media, to optimize online presence and engagement.• Utilize data analytics tools to measure the effectiveness of marketing initiatives. Provide regular reports and insights to support data-driven decision-making.• Efficiently allocate and manage marketing budgets to maximize ROI while maintaining fiscal responsibility.• Execute CSR initiatives, such as organizing blood donation drives at company facilities, with a specific focus on supporting thalassemia-affected children.• Strategize and coordinate activities for international days to strategically enhance brand visibility and resonance within the target audience.• Formulate and execute holistic marketing Initiatives aimed at promoting road safety, inclusive of helmet distribution, targeting both the corporate personnel and general public.

DWP Group is a leading provider of products, services and solutions in the field of Consumer Electronics & Technology. Globally acclaimed, highly reliable products with cutting-edge technology from the world’s best-engineered companies and experts uniquely position DWP to deliver comprehensive solutions to their customers. DWP Group have two major business divisions: • Consumer Electronics (CE) Division • Technology (TECH) DivisionKey Responsibilities:• Responsible for Product Planning and Product Marketing. • Managing the Product Category line throughout the Product Life Cycle.• Gathering market insights for the sake of prioritizing product and customer requirements; defining the product vision, and working closely with production, sales, and marketing, to deliver winning products and to ensure the company’s revenue and customer satisfaction goals are achieved.• Working on product Purchase sales & inventory (PSI), Sellouts and price positioning comparison (PPC) reports.• Responsible for monthly brand sales volume reports of our category products.• Preparing monthly orders in perspective of available inventory & stock level.• Perform all the BTL activities dealing with the dealers and salesmen related to FSM discounts, promotions, and displays.• Researching, reviewing and reporting on competitors’ products and their price strategies. • Coordinating with the marketing media agencies to develop marketing material. • Working with the sales operations department for monthly sales policies and incentives for dealers. • Specify market requirements for current and future products by conducting market research.• Prepare and analyze the import data of our product category in the consumer electronics industry. • Working on product profiling through frequent market visits to dealers for better understanding of changing market scenarios and insights.• Conducted market research and worked on product profiling, feasibility, positioning and price mapping.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such as Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and Soda Stream – that generate more than $1 billion each in estimated annual retail sales. • Determined in detail all the components of logistics gathered information about dominant cost factors and analyzed the trends.• Coordinated with third-party distributors to gauge the efficient routes and fares.• Developed a cost modeling calculator for logistics cost benchmarking.

Amal Academy is a Stanford University and Pepsi Co. funded startup launched by a team of Acumen Fund and Stanford MBA/MA alums. Amal Academy helps to develop professional skills e.g. communication, etiquette, problem solving, etc. to students.• Communication: Competed in a competitive written application and interview process, and being selected from over 4700+applicants for intensive 3-month Fellowship.• Strong Interpersonal skills: Selected by Amal team as a competent career prep-fellowship due to my passion and eagerness to learn.• Problem-solving skills: Invested 336 hours to challenge my problem-solving skills and raised funds of a huge amount for a well-reputed non-profit organization. Worked on the Mega Project of raising awareness to eliminate domestic use of plastic by using social media platforms and providing people reach to plastic recycling organizations in Pakistan.• Skills development: Invested 20-30 hours per week in order to develop business skills (e.g., communication, leadership, problem solving, teamwork, etc.) that helped me to gain deeper knowledge and skills in the professional industry.

DESTA Consulting is a professional consulting firm specialized in providing services to prospective students to attend undergraduate, graduate and other programs in universities of Korea, Russia, Australia, Canada etc. The company specialized for South Korea and their head office located in Republic of Korea.Key Responsibilities:• Organized the office's operations and procedures by undertaking several administrative tasks.• Conducting research and analyzing data to identify and define audiences.• Counseling the students and their parents for the selection of the best suitable educational career paths. • Preparing students files for visa documentation.• Providing training for study interviews.• Designing marketing campaign’s like flyers, brochures, and promotional banners for social media or advertising purposes.• Support marketing campaign planning and execution.• Devising and presenting ideas and strategies.• Build relationships with customers and potential customers to ensure client acquisition and retention while overseeing the community over platforms such as WhatsApp, Instagram, and Facebook.• Respond to customer queries promptly on booking slots, service information, and quality management over social media.• Continuously devise and implement innovative marketing initiatives at regular intervals to foster brand recall and heighten awareness.

TARIQ PLASTICO (Pvt.) Limited is a Private Limited Company based in Lahore, Pakistan. They started their business in 1969 with all sorts of plastic granules raw materials and Dana including General Purpose Plastic, Engineering Plastic, PVC compounds, and Plastic Waste. The company is an Importer & Stockist of all types of plastic molding compounds. They deal in all types of plastic molding compounds like PP, PP Copolymer, PP Random, HDPE Blow, HDPE, LDPE, PVC, Polystyrene Crystal, and Polystyrene HI Impact. Nylon, Acetal, AS ABS, Polycarbonate, Acrylic, Flex K-Resin & Recycle-Plastic etc. It is the organization where quality & commitment are given utmost importance plus the management is a unique combination of skill & expertise together with outstanding professionalism. The company is a hallmark in the history of the plastic industry; it's a significant step towards the industrial advancement of Pakistan.• Planning and execution of the campaign to increase the brand visibility and sales to the customer through BTL.• Liaised with graphic designers to create flyers, brochures, pamphlets and other marketing materials for marketing activities.• Aided in the expansion of business through the development of growth plans and strategies.• Compiling and distributing financial and statistical information.• Assist with the planning of various media forms including traditional media ads on TV, billboards, and mobile while evaluating their effectiveness through sales.• Carried out business strength and customer needs assessment/identification as well as operating to attract potential investors to grow the business exponentially.• Forged enduring relationships with existing clients and built a customer service team while working towards enhancing the customer base in Pakistan.• Attained timely achievement of targets, resulting in the successful completion of the assigned project and plan actions to attain established targets and goals while operating as a core employee.