After many years of working inside agencies, I've opened up my own consultancy company. The vision is to connect brands with the social generation through experiential design, including user experience, video production, augmented reality - all underpinned by a strong creative direction and commercial storytelling. Clients: ABInbev, Burger King, Google, Facebook, NextGen Foods, SMU and RBI. Agency Partners: Barrows, DASS-inc, East, Sarankco and PebbleRoad

My role is to support Burger King, Popeyes and Tim Hortons with Creative strategies and Visual Identity executions across Asia Pacific markets.

As an Associate Faculty member at SIT, I am responsible for teaching courses in Design Innovation, Multimedia Design, and Content Creation. My passion for these subjects drives me to stay up-to-date with the latest trends and technologies in the field. I am dedicated to inspiring and empowering my students to reach their full potential as future industry professionals by providing them with engaging and effective instruction, guidance, and feedback.

Providing creative direction for digital marketing & social media projects for clients such as: Unilever, Next Gen Foods, Tria Beauty and Mystino

My role was to accelerate digital and experiential initiatives in collaboration with the DASS community and their clients, such as: Essilor, Mondelez, Heineken, Nestle and Unilever

My role has been to develop retail digital experiences and lead digital innovation across a multitude of teams inside Barrows and with external partners.Clients: Unilever, Walmart and ABInbev, GSK and Samsung

The role was to oversee and manage the delivery of shopper experience in-store. The digital team aims to ensure our clients and partners are provided with best in class experiences across digital channels, which inevitably should drive satisfaction, brand recommendation and shopper conversion. I am responsible for optimisation of both creative and journeys through a robust test and learn approach to maximise performance on all digital initiatives, continually reviewing and refining the… Show more The role was to oversee and manage the delivery of shopper experience in-store. The digital team aims to ensure our clients and partners are provided with best in class experiences across digital channels, which inevitably should drive satisfaction, brand recommendation and shopper conversion. I am responsible for optimisation of both creative and journeys through a robust test and learn approach to maximise performance on all digital initiatives, continually reviewing and refining the information architecture and overall user experience, to ensure optimal performance to better meet our customers’ needs.KEY CLIENTS: Unilever, Mondelez, Twisp, ABInbev Show less

My job was to play a key role in managing the Asia Pacific design team, ensuring quality and strategy on all the work provided. I'm also responsible for all the usual day-to-day duties associated with a Design Manager, both office and site based, with clients, suppliers and with colleagues throughout the business. Focus on retail design management, including corporate brand management and product brand management. Strong focus on new business development, brand experience, digital initiatives… Show more My job was to play a key role in managing the Asia Pacific design team, ensuring quality and strategy on all the work provided. I'm also responsible for all the usual day-to-day duties associated with a Design Manager, both office and site based, with clients, suppliers and with colleagues throughout the business. Focus on retail design management, including corporate brand management and product brand management. Strong focus on new business development, brand experience, digital initiatives and consistent story-telling on presentations.Clients: Unilever, Kimberly Clark, Friesland Campina, Mondelez, GSK, BAT, Colgate Palmolive, Nestlé, Barilla Show less

After 15 years in the market, Barrows went to Brazil to open the Latin America HQ. I was one of the first Designers hired and helped the company to consolidate in the brazilian market.CLIENTS: Unilever, Mondelez, Heineken, Moët Hennessy, Havaianas and Red Bull

Art Direction for the real estate industry.Clients: Cyrela Brazil Realty, RJZ Cyrela, Abyara and MASB

Clients: Coca-Cola, Petrobrás and Ampla

Clients: Intelig, Som Livre and My Movies