With over 17 years of experience in Marketing, Sales, Business Development, and Human Resources, I’ve driven growth from multiple angles. My career started in FMCG, where I worked on sales strategies, brand building, and digital marketing across various markets. At Dia, I played several critical roles, from leading digital and e-commerce projects to implementing new store concepts and driving the strategy behind their success.This extensive experience in business strategy laid the foundation for my transition into HR, where I now apply a business-focused approach to talent and organizational transformation. At Wedo/Mobileum, I led global HR operations, managing recruitment, performance, and cultural integration. At CTT, I played a pivotal role in their transformation, focusing on employee engagement, leadership development, and internal mobility.Now, as Head of Talent Management at Harpoon, I oversee leadership development, performance enhancement, and business transformation, ensuring talent initiatives align with business goals. Previously, I also led Harpoon’s recruitment strategy, improving processes and building a stronger team.From e-commerce and digital innovation to HR strategy, my career reflects a deep commitment to business growth and transformation.