Product Consultant - Consumer Notebooks
São Paulo, Brazil
Responsible for managing the consumer notebook product line throughout Latin America (Dell´s largest CSB business: Inspiron, Vostro, XPS and Alienware). Life-cycle management (from launch to EOL) of both hardware and software products, strategic planning, tactical activities in sustaining phase (peripheral launches, component transitions, etc.) Project Management: Cross-functional leadership of 10+ team members, driving a solution set across development teams (NPI/Engineering, Demand… Show more Responsible for managing the consumer notebook product line throughout Latin America (Dell´s largest CSB business: Inspiron, Vostro, XPS and Alienware). Life-cycle management (from launch to EOL) of both hardware and software products, strategic planning, tactical activities in sustaining phase (peripheral launches, component transitions, etc.) Project Management: Cross-functional leadership of 10+ team members, driving a solution set across development teams (NPI/Engineering, Demand Supply, Merchandising, Pricing, Demand Planning, Online and Marketing Communications) through market requirements, product contract, and positioning. Sales enablement: Focal point for segment sales teams to help drive product readiness.Marcom: Creation, revision and localization of online and offline content for press releases and other corporate communications requirements.Branding: responsible for creating unique brand proposition and driving it across different stakeholders, internal and external.Online channel development: leadership in establishing brand guidelines, optimizing customer experience to maximize sales, AB testing.Qualitative / quantitative research: Detailing of local market requirements for current and future products by analyzing market research and interacting with Product Group (Taiwan). Leadership in consumer insight efforts (interviews, retail "mystery shopper" efforts and focus groups).Analysis of potential partner relationships for the product and leading effort with Partner Marketing at DellBTS (Built to Stock) Core Team Member. Product Lead in NPS (Net Promoter Score) Core Team. Show less