Collaborated with developers, product managers, marketing teams, and external designers to create user-centered digital solutions for local grocery stores. My focus is on enhancing the shopping experience both online and in-store through innovative design strategies.Key contributions: •Designed and implemented a loyalty program with a prize catalogue, boosting user engagement by 20%. •Developed out-of-stock features for web and mobile, reducing cart abandonment by… Show more Collaborated with developers, product managers, marketing teams, and external designers to create user-centered digital solutions for local grocery stores. My focus is on enhancing the shopping experience both online and in-store through innovative design strategies.Key contributions: •Designed and implemented a loyalty program with a prize catalogue, boosting user engagement by 20%. •Developed out-of-stock features for web and mobile, reducing cart abandonment by 15%. •Streamlined the checkout process, improving conversion rates by 10%. •Redesigned self-scanning and cross-platform apps, improving usability. •Created and defined a design system with developers to ensure consistency across all products. •Collaborated with marketing teams and external designers to align the product’s visual identity and ensure cohesive communication across all channels. •Responsible for creating tickets on Jira and tracking their progress to ensure smooth project delivery. •Organized and facilitated workshops with developers and stakeholders to align on project goals, gather feedback, and ensure continuous improvement.My role enables me to drive impactful changes by integrating user feedback, designing with scalability in mind, and working in Agile environments to deliver seamless, efficient user experiences. Show less

- Collaborated closely with a Sr. UX designer to complete an in-depth case studyAchievements:- Enhanced the discoverability by 82%- Won “Best Presentation” & “Best Prototype” awards My contributions: - Led user research, planning and executing, analyzing both quantitative and qualitative data- Developed a user persona, empathy map and journey map to understand user needs. Proposed design solutions tailored to these insights- Created low-fidelity and… Show more - Collaborated closely with a Sr. UX designer to complete an in-depth case studyAchievements:- Enhanced the discoverability by 82%- Won “Best Presentation” & “Best Prototype” awards My contributions: - Led user research, planning and executing, analyzing both quantitative and qualitative data- Developed a user persona, empathy map and journey map to understand user needs. Proposed design solutions tailored to these insights- Created low-fidelity and high-fidelity prototypes in Figma for user testing- Conducted usability testing session to validate design effectiveness in meeting user needs- Iteratively refined and improved prototypes based on user feedback - Presented design decisions and research findings to a panel of UX Mentors on a weekly basis Show less

- Translated complex product or service information into clear, easy-to-understand language, which helped guide customers through their purchasing journey. - Delivered a customer-centric approach by demonstrating empathy, which improved customer retention and loyalty. - Actively listened to and analyzed customer queries and feedback to identify pain points and improve their overall shopping experience. - Provided solutions to customer issues efficiently, ensuring a seamless shopping… Show more - Translated complex product or service information into clear, easy-to-understand language, which helped guide customers through their purchasing journey. - Delivered a customer-centric approach by demonstrating empathy, which improved customer retention and loyalty. - Actively listened to and analyzed customer queries and feedback to identify pain points and improve their overall shopping experience. - Provided solutions to customer issues efficiently, ensuring a seamless shopping experience and fostering customer satisfaction. Show less

- Assisted customers by understanding their needs and preferences, recommending ethnic jewelry, furniture, and home decor products that matched their style. - Effectively displayed products to enhance the shopping experience, organizing items by category and visual appeal to ensure ease of browsing. - Successfully sold a wide range of products, offering complementary items and suggestions, which increased overall sales. - Gathered and analyzed customer feedback on product preferences… Show more - Assisted customers by understanding their needs and preferences, recommending ethnic jewelry, furniture, and home decor products that matched their style. - Effectively displayed products to enhance the shopping experience, organizing items by category and visual appeal to ensure ease of browsing. - Successfully sold a wide range of products, offering complementary items and suggestions, which increased overall sales. - Gathered and analyzed customer feedback on product preferences and store layout to improve product placement and enhance the in-store experience. - Kept track of product availability, ensuring that popular items were always in stock and well-presented to maximize customer satisfaction. Show less