Nuo Chen Email & Phone Number

Beijing, China

Chengdu, Sichuan, China

Founded in 2019, we created a venture capital-backed and well-funded startup on a mission to expand the impact of carbon-neutral and eco-friendly technologies through flower temperature and humidity control technologies. Successfully achieved energy conservation and emission reduction through air-source heat pump technologies, reducing the overall heat costs for enterprises by an average of 172% across each heating season compared to coal-fired, maximized production efficiency and revenue while promoting new technologies.

Shanghai, China

- Market Research: Participate in consumer behavior research and product positioning analysis, conducted in-depth mining and parsing of user data to understand consumer preferences and behavioral patterns. Provided an important basis for product positioning and market strategy through in-depth analysis of competing products. Provided in-depth insights on Mars Double Mint Sandwich Candy market positioning, user profiling and consumer behavior to help the company better understand and serve the target market- Report Writing: Responsible for writing market research reports, including user data analysis, product positioning analysis and competitor analysis, etc., which elaborated the in-depth understanding of the positioning of "Travel Mate" and strategic recommendations, and produced a total of 40 pages of PPTs, and the views of the report were recognized by the superiors and were adopted.- Data Analysis: Skilled in data analysis and processing using Excel and SPSS to distill valuable information from large amounts of user data. Provided measurement methods for the conversion rate of social media challenge campaigns, and made recommendations for data monitoring and analysis using professional tools such as Google Analytics, Adobe Analytics, Mixpanel, Kissmetrics, etc. to drive the optimization of marketing strategies.- Product Design Research: Researched on the impact of product design elements such as Logo patterns, product shapes, and packaging on consumer purchasing behavior, with data-based design recommendations based on reading and analyzing academic papers.- Marketing Promotion: Involved in the product's marketing activities deeply, including planning promotional activities, writing promotional copy, as well as tracking and analyzing the effects of the activities. Designed and executed marketing campaigns for social media platforms such as Weibo and Little RED Book to increase brand awareness and user engagement.

New York, New York, United States

NEW YORK UNIVERSITY EVENT PROGRAM | “State of Event”Planned and executed a prominent New York University event. Focused on the current state of the event industry and the rise of hybrid and virtual events following the impact of the Covid-19 pandemic. Featured (5) keynote speakers and hosted 80+ attendees.

Shanghai, China

Three-month internship focused on China Telecom's 10,000 service quality improvement project as part of a three-intern cohort. Compiled, submitted, and presented extensive research, reports, and final action plan, outlining areas of functional opportunity.

Panzhihua, Sichuan, China

Participated in the construction of the S310 Expressway Project in Sichuan Province. Assisting in reviewing, analyzing contract documents, supervising contractor selection and bidding process, awarding contracts, supervising construction, bidding and planning schedules

Master Of Science - Ms, Event Management

Bachelor'S Degree, Mathematics