- Assisted the supervisor with 7 projects (4 promotional videos & 3 key visuals) at the same time; brainstormed with the creative team, provided strategies and creative decks every week, received 90% positive feedback;- Analyzed market trends and target audience’s interests and developed imaginative scripts; communicated with production companies to ensure the smooth shooting of the video; - Engaged in the acceptance process of 7 projects and obtained approvals for the project from all… Show more - Assisted the supervisor with 7 projects (4 promotional videos & 3 key visuals) at the same time; brainstormed with the creative team, provided strategies and creative decks every week, received 90% positive feedback;- Analyzed market trends and target audience’s interests and developed imaginative scripts; communicated with production companies to ensure the smooth shooting of the video; - Engaged in the acceptance process of 7 projects and obtained approvals for the project from all stakeholders. Show less

- Assisted to build the measurement method for brand search keywords inside and outside the Alibaba platform from 0 to 1; classified 3000+ search terms; wrote 3 monthly analysis reports and search keywords purchasing strategies- Wrote 2 target audience strategies by analyzing consumer data in the order table, covering competitive products’ target audience, intra-category preference, cross-category preference and market structure- Completed January Skin&Incubator brands CRM report, and… Show more - Assisted to build the measurement method for brand search keywords inside and outside the Alibaba platform from 0 to 1; classified 3000+ search terms; wrote 3 monthly analysis reports and search keywords purchasing strategies- Wrote 2 target audience strategies by analyzing consumer data in the order table, covering competitive products’ target audience, intra-category preference, cross-category preference and market structure- Completed January Skin&Incubator brands CRM report, and empowered the CRM’s construction and asset management by analyzing the Conversion Funnels including CTR, reach rate, GMV, ROI Show less

- Founded XGIMI official TikTok account and operated it; independently shot, edited, and posted 37 videos, with a total of 1.9 million views and 143k likes;- Searched and screened YouTube and TikTok KOL&KOC, successful BD of 4 KOLs and followed up the cooperation process of 59 KOLs; reviewed the script and copywriting to be posted;- Participated in the discussion of brand strategy, analyzed the industry situation, competitor and consumer trend; completed 3 analysis reports and… Show more - Founded XGIMI official TikTok account and operated it; independently shot, edited, and posted 37 videos, with a total of 1.9 million views and 143k likes;- Searched and screened YouTube and TikTok KOL&KOC, successful BD of 4 KOLs and followed up the cooperation process of 59 KOLs; reviewed the script and copywriting to be posted;- Participated in the discussion of brand strategy, analyzed the industry situation, competitor and consumer trend; completed 3 analysis reports and formulated 2 advertising strategies; Show less