Nuppu Gävert Email & Phone Number

Helsinki

Helsinki

www.wevolve.us Wevolve is a strategic research and design agency helping businesses and organisations create exponential growth and impact amidst the big shifts of 21st Century. We design value-creative businesses, purpose-driven brands and inspiring movements inside and outside the organisation.How do we do this:> Based on thorough but agile societal research we help organisations identify future opportunities from the cross section of cultural and technological change. > We bring together stakeholders inside and outside the organisation to define a common strategic purpose for steering future growth and value creation through open co-design processes. > We translate purpose strategy into platform business models; new service concepts; organisational practices and transformative movements that are ignited through stakeholder communication and events.We have worked on research and innovation projects on five continents over a decade and with top-tier clients, such as Suunto, KONE, Nokia, iittala, Unicef, Slush, YLE, EU, Sitra – The Finnish Innovation Fund, Tekes, Finpro, EK, ProAgria, Museovirasto, Designmuseum of Finland, The Finnish Museum of Photography, Digital Democracy, Design Forum Finland, Music Finland, Favex – Finnish Film & Audiovisual Export and Finnish Cultural Institute in New York.Our work is based on an open and collaborative model and a global network of experts. Most of our projects involve contributions from a stellar international cast of creatives, technologists, academics, business developers, hackers and entrepreneurs.Wevolve was founded in New York in 2010 and is currently based in Helsinki with an outpost in New York.

www.change-connections.comConsulting Lovely Day/The Feast, a social innovation incubator, and Nokia in a collaboration project aiming to find solutions to some of the most pressing issues in developing countries by supporting bottom-up societal change with help of social innovation and communication technologies. Consulting in the overall structuring of the research process; providing theoretical frameworks and analysis tools; planning the expert interviews as well as conducting global socio-cultural trend analysis on value, attitude and behavioral changes; and facilitating stakeholder workshops and co-creation processes.

www.marmai.fi/blogit/iloveWriting for Markkinointi & Mainonta, the biggest advertising and marketing publication in Finland, about socio-cultural phenomena and future tendencies affecting the landscape of advertising and design business.

Consulting advertising and concept agency 358 (www.358.fi) and their Client, Finland's leading Internet service provider, in a future opportunity identification project. Mapping an opportunity landscape for digital services and brand strategy by 1) identifying and specifying significant socio-cultural shifts, 2) analyzing how these trends shape customer expectations, needs and behaviours in different digitally enhanced life contexts and 3) translating discovered insights to innovative guidelines for the client.

http://www.voicesrepublic.usConsulting in the concepting of a retail website with a crowd sourcing element and ethical twist.

http://www.psfk.comConsulting PSFK and occasionally Anomaly in trend research projects, including topics such as emerging technologies, future of retail and future of wellbeing, and participating in the reconcepting and building of the Purple List expert network.

http://www.miltton.fiConducting an ethnographic case study and facilitating a focus group for Miltton, a strategic communication and PR agency. The study focused on understanding cutting edge New Yorkers' attitudes towards flying and the future of air traveling. The study contributed to the 85th anniversary publication of Finnair, the Finnish airline company, and also provided input for their technology and service innovations.

http://www.happimindshare.fiAs a part of account teams planning communication strategies and being responsible for designing, executing and budgeting innovative media campaigns for international clients such as Unilever, LG, IBM, Mattel and for Finnish clients like Atria, Etera, Kärkimedia, Risicum Capital and Maranello. Consulting and providing qualitative consumer research information for brand development projects and for new business clients.

http://www.istsec.fiConducting an ethnographic study by observing and doing in-depth interviews with senior residents living in assisted housing and using monitoring healthcare technology called Vivago™. The study aimed to increase understanding of social context of use, in this case aging related identity and lifestyle changes, everyday practices, relevance of social support networks, cultural meanings of assistive technologies and the importance of all these factors to seniors´ willingness and possibilities to use Vivago WristCare™ devices. Discovered key insights contributed to the improvement of the devices as well as pointed out significant challenges in senior services and communication structures between care staff and residents.

http://www.eurorscg.fiDesigning and executing a consumer research study aimed to provide in-depth information about the lifestyles, cultural meanings and media usage of middle-aged and elderly people. Results of the study were used for consulting clients in fields of traveling, medical industry and mobile operator services.

http://www.kuluttajatutkimuskeskus.fiStudying leading user research agencies and usability experts in a research project delivered by the National Consumer Research Center in collaboration with Tekes (The Finnish Funding Agency for Technology and Innovation). The study Users as Product Developers was published in June 2007.

www.awb.se Facilitating focus groups, analyzing qualitative research data and delivering insights in a consumer research study for developing the local brand and content strategies for Music Television Finland.

www.isea-web.org Planning and organizing ISEA 2004, the International Conference for Electronic Arts and Science, held in Helsinki at the University of Art and Design. Being responsible of communications between exhibitors, artists, speakers and organizers, planning workshops, program line-ups and contributing to the editorial content of website and publications.

www.helsinki.fi/university Conducting an ethnographic study and several interviews to gain perspective of the meanings of everyday life and living spaces of elderly people in the city of Lahti. The study was part of a regional demographic research program aimed to provide information to governmental authorities.

Master'S Degree, Sociology

http://www.helsinki.fi/university/

Bachelor'S Degree, Sociology

Sociology And Political Sciences

http://www.upf.edu/

Sociology, Cultural History And Political History

http://www.utu.fi/en/