Nupur Gupta Email & Phone Number

Gurugram, Haryana, India

• Implementing efficiency projects for better synergy between the labs and reduced bottlenecks• Reduced rejection rate by 2.4% and ₹1.1 cr in savings in 2021 and expected ₹2.0 cr savings in 2022 through a six-sigma project. • Corrected inventory of ₹11 cr. for spares and consumables and implemented just-in-time inventory with annual purchase plans for all departments thereby minimizing inventory holding and travel cost. Saved provision penalties of nearly ₹3.8 cr.• Lead the continuous improvement team and responsible for the RX Referential score of the lab• Implemented a complaints response team leading to a 54% drop in reorders and clocked the fasted resolutions of complaints.• Created a one stop MIS for accurate reporting on key metrics and developed a dashboard for the CEO• Improved order clearances and tail order control. D+6 is currently the standard for all of our orders.• Trained at EMIL lab on Operations and Efficiency initiatives in March 2022.

Gurugram, Haryana, India

• Learnt the innermost processes of each department including Surfacing, TC, TMC, Tint, Fitting and all Quality checks

Mason Oh

• Managed the continuous improvement of over 30 in-store offers, 130 CRM activities and 12 vision Insurance initiatives for all 1300 LensCrafters stores – essentially controlling $1 billion in deductions. Built processes, training modules and offer guides to ensure associates delivered the best value to the customer and the business. • Owned reporting on all offers and the aggregate discount rate of the business – helped remove detrimental initiatives saving over $20 million annual. • Initiated, built and executed from the ground up over 20 test offers at LensCrafters in 2018. Turned around 4 tests in less than a week, and launched another 4 in the same week. Evaluated performance against control and advised go/no decisions.• Built blueprints for IT to develop a smart retail POS that would auto-fire the best deal for the customer essentially simplifying the price conversation and increasing satisfaction. Estimate drop of 1.5% in the aggregate discount rate ($15 million)

Mason, Ohio

• Managed logistics for deployment and training of Clarifye digital eye testing technology in 54 stores in 2 months. Built hands-on and easy to understand training materials explaining the technical capabilities. Doctors were 80% more confident compared to previous launches matched with 1 point increase in eye exam Net Promotor Score (NPS)• Owned NPS data analysis for LensCrafters – advised leadership on how to improve and deliver better customer service

Mason Oh

• Developed a 360-degree strategy to increase penetration into the kid’s customer segment• Presented a size of market study of $1.96 billion along with a competitor analysis to unlock the scope of the segment. • Built a marketing plan to increase walk-ins. Through in-depth research, identifying achiever moms as the target market, the campaign focused on the link between academic performance and eye health to drive eye-exams mainly during back-to-school.• Identified gaps in kid’s product offering and built a procurement plan to expand the collection through brands like Oakley. • Formulated a pricing package - with a protection plan to increase average $ spend and a new frame pricing to capture lost sales

Kolkata, India

Annual purchase and marketing budget.• My first initiative was to cut down the budgets by partly decentralizing the warehouse and utilizing free space. Because of my highest priority to budgeting and cost effectiveness, I was given the task of liaison with the finance department for preparing and ratifying both the annual purchase and marketing budget.E-commerce division• Grew sales by 40% by syncing their supply chain with the retail unit for faster deliveries.• Negotiated with Flipkart to set up exclusivity for the sunglass store for a year. Worked with Amazon to set up FBA for the optical category. GKB Optical was also the first seller with Amazon providing FBA for Branded optical products.Marketing and Agency dealing• Implemented in-store promotions to pitch the multiple eyewear needs concept. Two such promotions (RX Sunglasses and Acuvue Eyekon programme) contributed to an 18% volume growth YOY and a 5% value growth in contact lens dispensing. .• Created the Better Vision Programme through which the store personnel would acquire new customers through free eye testing camps. This increased walk-ins and coined the GKB Opticals brand as a premium and highly personalized optical service providers.• Oversaw creatives and cost effective execution while working alongside third party ad agency.Team building• Collaborated with Purchase and Marketing teams to provide an improved sync between the flow of new products, marketing campaigns and an upward sale trend. • Conducted training programs for front-end staff to ensure uniform execution of marketing plans.• Worked with HR to set up a Sporting calendar and represented GKB Opticals in corporate sporting events such as Table Tennis and Tennis. • Managed to pull off the first Retail meet in 10 years to introduce the new branding strategy of the company and create cohesiveness among the different regional departments.

Kolkata, India

Purchasing and Supplier dealing• Optimized the assortment, procurement and replenishment process of over 50 international and in-house brand frames and sunglasses across India; analyzed sale trends to achieve high inventory turnover and liquidation of non-moving stock.• Created a customer-centric retail POS flowchart as part of the implementation of the ERP upgrade, optimizing customer turnover and satisfaction. Further integrated an auto replenishment algorithm which took into account distributer stock as well.• Negotiated with international suppliers from over 12 and travelled to over 30 countries leading to cross-cultural sensitization.Inventory Management and CSR project• Decreased inventory holding from 12 to 8 months for the Branded warehouse.• I was given the opportunity to implement the same process for the inhouse range which put forth a new setback. Due to bulk purchases over the years, the inhouse brand faced a over a crore in value of dead stock. This lead to the collection being outdated and in need of excessive liquidation.• My initiative of the CSR division in the company helped liquidate nearly 30,000 pieces in the first 3 months., while earning PR and higher sales through marketing. The CSR project has gone on to do projects amounting to more than 100,000 pieces.

Kolkata, India

I joined GKB Opticals as a junior purchase executive and mostly accompanied my supervisor to stores, did data entry and even got an opportunity to go to buying events. I observed the level of human error in the purchasing process. This prompted me to devise a process minimizing that. Taking this initiative I presented a way to integrate past sales data into the designs to be bought bringing down human error and minimizing risk, whilst still maintaining the freedom of buying new designs.

Singapore

Collaborated with the Brand Manager on overall strategic branding of an online retail product; MCEnrich.com (beta); developed word associations, website design, poster design.

Kolkata, India

During my first summer back I interned with GKB Opticals as a sales representative. After undergoing a month training course, I sold eyewear in their largest store. I learnt first-hand consumer behavior that translated into a presentation I gave - segmenting my job post graduation.

Master Of Business Administration (M.B.A.), Operations

Activities and Societies:Outstanding Student Award Recipient for Supply Chain Management Scholarship Recipient, Joseph M Katz Scholarship.

Bachelor’S Degree, Marketing

Activities and Societies: Investment Interactive Club, Institute Varsity Polytechnic (IVP) NTU Tennis team, International Cultural.

High School, Business/Commerce, General

Activities and Societies: Science Club, Yearbook CommitteeVice President, Science Club • First Business student to hold post.