Nupur is a true blue technocrat.She started her advertising career with Studio High, a digital advertising agency. During her client servicing days, she envisioned the opportunity of integrating three distinct verticals creative, digital and technology to enable brands gain a competitive edge in the marketplace. To give wings to this dream, she co-founded Redroots along with Jaspal NaadShe is known for her ROI-based media planning acumen. Her relentless focus on business development and client relationships is the reason for Redroots' success.