Co-ordinating with clients to understand their main objective for being on Digital, and carvingout impactful Digital strategies, based on their specifications. - Ensuring effective Online/Offline integration in strategies, thus leading to measurable gains for the Brand.Representing Brands on various Social Media platforms like Facebook, Twitter, Pinterest, etc. - Updating the Brand pages regularly with relevant, yet interesting content, matching up with the Brand tonality. - Analysing the Brand performanceon various Digital platforms, with the help of Facebook Analytics, Google Analytics, Youtube Analytics, TweetStats, etc. - Suggesting and implementing various contest ideas that lead to Brand visibility and virality. - Running relevant Twitter hashtags, conducting Twinterviews & Tweet-ups to increase Brand interactions on Twitter. - Creating & maintaining the Brands’ YouTube channels & Websites. - Running Watch & Win contests to increase views on the Brands’ YouTube channels. - Creating several boards on Pinterest, based on the Brand imagery, and running contests to increase the follower base. - Designing & fleshing out relevant, fun Applications on Facebook, with elaborate wireframes.Chalking out attractive Creatives for Digital & Traditional Promotions. - Sketching effective Landing pages, Hoardings, Banners, Tent-cards, Brochures, etc. andactualising them with the expertise of the Design team.Creating Facebook and Google banner ads in accordance with the nature and activities of the Brand. - Coordinating with the Ad spends team to ascertain optimum conversions within the allocated budgets.