- Improved AirAsia’s digital marketing campaign resulting in higher CTR- Found new digital sales channels resulting in higher ticket sales and marketing budget efficiency- Marketed newly opened routes resulting in new route awareness and ticket sales through online channels- Improved social media content resulting in higher post engagement

Credolab develops credit risk digital scorecards to help any bank and lender accept more customers and lower the cost of risk of individuals, even those without credit history, by using 1st party, privacy-consented, and anonymous smartphone and web behavioral metadata. We uplift the predictive power of the general risk model of banks and digital lenders including pay later, e-commerce, and ride-hailing players. We complement application form data and, when available, credit bureau scores, and reduce data asymmetry between the scorable and unscorable population. In doing so, we facilitate financial inclusion and allow more individuals and small business owners access to credit at fair terms.As the Marketing Executive for CredoLab, I execute the branding, PR, digital marketing, and lead generation strategies under the Marketing Manager. My role entails positioning credolab as the market leader in the alternative data-based credit scoring industry, and the best AI-driven decision-making technology for banks, Financial Institutions, and other consumer-facing brands. As a result, my department ensure credolab is present at the right events, showcased in the best light on social media, and is generating the right content to establish itself as the thought leader in the ever-changing fintech space.

Contact me for:- Hans de Kraker (actor, model)- Derk Jan Visser (actor, model, chef, martial artist)

An Advertising Production Company that creates virtually built-in TV advertisements in live sports airing & soap opera scenes.Job Scope:Responsible for conducting online panel research of Ad campaign effectiveness, compiling reports and presenting results- Conducted post ad buy research to measure brand & message recall, purchase intent, Ad likability with online panels.- Analyzed TV rating performance for better ad placement timing & scheduling.- Analyzed research findings, came up with ad effectiveness improvement suggestions for clients’ future ad campaigns.- Sourced & recruited company's new hires as needed in free online job portals, colleges, universities & vocational schools.

The First Advertising Production Company to create virtually built-in TV advertisements in live sports airing & soap opera scenes in Southeast Asia.Project Manager Job Scope:Responsible for the quality and timely delivery of virtual Ad materials - Liaised between Southeast Asian advertising agencies & in house production team to ensure the creation of suitable virtual ad material. - Coordinated with Content Analysis team to ensure availability of virtual ad-friendly scenes. - Supervised the production team to ensure timely & quality delivery of each virtual ad.Research Manager Job Scope:Responsible for conducting field research of post ad campaign effectiveness, compiling reports & presenting results - Conducted research to measure brand & message recall, purchase intent, Ad likability with online panels. - Analyzed TV rating performance for better ad placement timing & scheduling. - Analyzed research findings, came up with ad effectiveness improvement suggestions for clients’ future ad campaigns.

A Leading preschool brand with over 60 centers in Singapore, Malaysia, Indonesia, Bangladesh, China (Kinderland Preschool).Quality provider of Christian education with international Cambridge curriculum (Ichthus School).Job Scope: Responsible for the creation and management of marketing strategies for 4 Kinderland Preschool & 2 Ichthus School centers across Jakarta - Strategically advertised and marketed the schools to reach student quota goals through both offline & online channels. - Improved schools' google search presence by utilizing SEO/SEM services, external blog advertorials, etc. - Utilized internal survey, exit interview and external FGD results for service improvement suggestions. - Assessed the marketing effort - inquiry - enrollment numbers for marketing strategy improvement. - Worked with school leaders on copywriting of marketing materials. - Gathered & analyzed competitor intelligence for setting school fees, discount scheme and new service initiatives. - Managed relationships with online & offline media for non-paid media coverage. - Organized & represented the schools at open houses, exhibitions, trade shows and other marketing events. - Conducted school tours and handled Q&A sessions with prospective parents of students. - Managed marketing budgets: forecasting, planning, tracking, and oversight. - Analyze web traffic metrics and suggest solutions to boost web presence, monitor SEO/SEM.