Strategic thinker with a strong acumen in terms of large-scale transformation, with a passion towards fast paced and agile business driven by innovative vision, with 15 years of dedicated experience in Customer Experience Management, I have developed a deep understanding of driving revenue-generating strategies and delivering measurable business outcomes throughout the customer journey. I am passionate about harnessing data-driven insights to create seamless and delightful customer experience at every touchpoint along the customer journey, from initial brand engagement to fostering loyalty.Throughout my career, I have successfully spearheaded the development, testing, implementation, and evaluation of CRM strategies and omni-channel initiatives across Middle East, Africa and Europe that not only improve customer acquisition and retention but also maximize revenue generation and optimize customer lifetime value. Areas of Expertise:Customer Value ManagementCRM Strategy and ImplementationDigital Transformation and InnovationCustomer Experience ManagementLoyaltyData Analytics Design Thinking Strategic PlanningGrowth MarketingSales Funnel OptimizationPerformance ManagementCompliance and Risk SolutionsChange Management