• Setting the overall vision and direction for the record label, defining goals, and devising strategies to achieve them.• Providing leadership and guidance to the team, overseeing departments such as A&R (Artist and Repertoire), marketing, operations, finance, and legal.• Identifying opportunities for growth, partnerships, and collaborations within the music industry and related sectors.• Overseeing the process of scouting, signing, and managing artists and bands. This involves working closely with the A&R team to discover new talent and negotiate contracts.• Handling budgeting, financial planning, and ensuring the label's profitability. This involves overseeing revenue streams, cost management, and investments.• Supervising marketing campaigns for artists and their releases, working on promotional strategies, and ensuring effective publicity for the label's roster.• Building and maintaining relationships with artists, agents, promoters, distributors, and other industry stakeholders.• Ensuring that all contracts and agreements are in place, managing rights, royalties, and legal matters related to the label's operations.• Forming partnerships with streaming services, music platforms, brands, and other labels to enhance distribution and promotional opportunities.• Staying updated with industry trends, technological advancements, and evolving consumer behaviors to adapt the label's strategies accordingly.

BBX Music merged with EDM Life Records and formed “Influxivity”, a division of FLX Music Group.

• Manage the overall timeline and workflow for music releases; involving working with various teams such as artists, A&R (Artist and Repertoire), marketing, distribution, and more.• Developing and implementing marketing strategies to promote the artist's music; including planning advertising campaigns, coordinating social media strategies, organizing PR efforts, and more.• Collaborating with distribution partners to ensure the music is available across various platforms and formats (streaming services, physical copies, etc.), including negotiating distribution deals and work on maximizing the reach of the music.• Acting as a liaison between the record label and the artists, understanding their vision, needs, and concerns, and ensuring that their creative input is considered in the marketing and promotion strategies.• Monitoring the performance of the released music, analyzing data from streaming platforms, sales figures, and other metrics to assess the success of various marketing strategies and adjust future plans accordingly.• Providing creative input and feedback on the music, artwork, videos, and other content related to the release, ensuring that it aligns with the artist's brand and resonates with the target audience.• Keeping up with industry trends, changes in consumer behavior, and technological advancements in the music industry to adapt strategies and stay competitive.

• Creating album covers, promotional materials, posters, flyers, and other visual assets that align with the label's branding and the artist's image.• Developing music videos, lyric videos, promotional clips, and other video content related to the label's artists. • Designing content for social media platforms, websites, email newsletters, and digital advertising campaigns to engage fans and promote new releases.• Creating animated visuals, motion graphics, and other dynamic content to enhance music videos, promotional clips, and online marketing materials.• Working closely with artists, marketing teams, and other stakeholders to understand their vision and create visuals that effectively represent the artist's brand and the label's image.• Staying updated on design trends, technological advancements, and industry best practices to implement fresh and innovative ideas in multimedia content creation.