Nurgül Usta personal email
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Key QualificationsMore than 20 years of experience as a statistician. More than 15 years’ experience in International Research Companies (Starateji MORI, GfK). Founded and directed the biggest Online Research Company of Turkey within Hitay Investment Co. during the last three years.Active role in company management. Budget planning, preparation of job definitions for the staff of 25 people, establishment of their salary and bonus system. Provision of customer from all sectors and ensuring their continuity. Determination of company mission, vision and objectives. Projection of 3 years through financial sector analysis. Practical knowledge an proven experience on statistical survey (research) design, planning, sampling design, survey (research) tools (questionnaire, observation sheet, non-response sheet etc.) development and preparation, collecting, retrieving and understanding data, statistical analyses, building models, and assessing their quality as well as reporting and dissemination.Practical and theoretical knowledge on design of set of indicators including input, output, outcome and impact indicators for monitoring and evaluation for implementation of gaps, needs and impact assessments.Online qualitative design, online qualitative model development, foundation and management of social committees.Instructor on syndicated projects and omnibus research in Turkish Association of Researchers. Applied seminar instructor on product placement applications at Kadir Has University.Designed and interpreted researches in Campaign magazine regularly for a year. Speaker and commentator on research results in various conferences and TV channels (CNN Turk, NTV, Bloomberg, HaberTürk, SKY etc.)Proven experience on conducting user-needs assessment in the private and public sector.Social Research in Public Sector, UNICEF Turkey and on the whole diverse work experience in EU funded projects.
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ConsultantVeri Enstitusuİstanbul, İstanbul, Tr -
OwnerPoi Research And Consultancy Jul 2013 - PresentIstanbul, TurkeyActive role in company management. Budget planning, preparation of job definitions establishment of their salary and bonus system. Provision of customer from all sectors and ensuring their continuity. Determination of company mission, vision and objectives. Projection of 3 years through financial sector analysis. Sampling of online and offline quantitative projects, determination of field management, field tracking, data control, coding, advanced analysis, reporting, interpretation, model development and consulting services• Determining Social Media Research design, model development• Provision of customer from all sectors and ensuring their continuity. Determination of company mission, vision and objectives. • Sampling of online and offline quantitative projects, determination of field management, field tracking, data control, coding, advanced analysis, reporting, interpretation, model development and consulting services • Qualitative group sessions, arrangement and application of in depth interviews• Determining AD-HOC, periodical research (usage & attitude, brand, image, loyalty, satisfaction, ad tracking, mystery shopper surveys etc.)• Coordinating ad effectiveness, brand equity & perception, customer segmentation, employee satisfaction, usage and attitude surveys.
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ConsultantFikrimühim Apr 2018 - Oct 2024
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Managing DirectorFikrimühim Apr 2014 - Mar 2018Active role in company management. Budget planning, preparation of job definitions establishment of their salary and bonus system. Provision of customer from all sectors and ensuring their continuity. Determination of company mission, vision and objectives. Determining WOMM (Word of Mouth Marketing). Determining Social Media Research design, model development• Provision of customer from all sectors and ensuring their continuity. Determination of company mission, vision and objectives. • Sampling of online and offline quantitative projects, determination of field management, field tracking, data control, coding, advanced analysis, reporting, interpretation, model development and consulting services • Qualitative group sessions, arrangement and application of in depth interviews• Determining AD-HOC, periodical research (usage & attitude, brand, image, loyalty, satisfaction, ad tracking, mystery shopper surveys etc.)• Coordinating ad effectiveness, brand equity & perception, customer segmentation, employee satisfaction, usage and attitude surveys.
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Consultant / Business DevelopmentAdgager Jul 2018 - Apr 2019Istanbul, Turkey -
Project ConsultantThe World Bank Mar 2014 - Mar 2016 -
Deputy General ManagerDorinsight Research And Consultancy May 2010 - Apr 2013Istanbul, TurkeyFounded and directed the biggest Online Research Company of Turkey within Hitay Investment Company during the last three years• Completion of over 300 projects focusing on market research• Active role in company management. Budget planning, preparation of job definitions for the staff of 825 people, establishment of their salary and bonus system. • Provision of customer from all sectors and ensuring their continuity. Determination of company mission, vision and objectives. Projection of 3 years through financial sector analysis. • Sampling of online and offline quantitative projects, determination of field management, field tracking, data control, coding, advanced analysis, reporting, interpretation, model development and consulting services • Online qualitative design, online qualitative model development, foundation and management of social committees. • Offline qualitative group sessions, arrangement and application of in depth interviews• Determining ad hoc and periodical research (usage&attitude, brand, image, loyalty, satisfaction, ad tracking, mystery shopper surveys etc.),• Coordinating ad effectiveness, brand equity & perception, customer segmentation, employee satisfaction, usage and attitude surveys.• Periodical reporting to the Board.• Managing relations with all companies and media, ad & research agencies -
Market Research ConsultantHitay Investment Holdings May 2010 - Sep 2010Istanbul, TurkeyHitay Investment Holdings is Turkey's leading conglomerate focusing on corporate venture capital since 1980. Turkey's leading field services and system integration company; Napolyon.com, Turkey’s first and largest actively managed and permission based online panel. • Establishment of online research field work• Establishment of online research field work team • Training of the field team (Coordination and control of the fieldwork)• Training of design of a database for data collected through survey, data quality of the projects. Consultant of all Online fieldwork for quantitative projects: training, field management, field tracking, data control
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Periyodical Project ManagerGfk Turkiye Nov 2002 - Mar 2010Istanbul, Turkey• Worked with over 100 customers (incuding P&G, Unilever, Henkel, Philips, Sony, Avon, Unicredit, WWF)• Completed over 900 projects including over 100 social responsibility projects and 200 international projects• Following the acquisition of Strateji|MORI to GfK Türkiye, I became responsible for periodical projects including all syndicated surveys (FMCG, finance, automotive, retail and durables, healthcare etc.).• Set up and design of the project (via omnibus technique) including sampling, understanding clients'(international and national) needs and structuring the questionnaire accordingly, followed by field team management, controls of the data and analysis, reporting and presentation.• Simultaneously, directing clients from omnibus into Ad-hoc surveys when needed and marketing, sales, design and management of those projects for omnibus clients. • Ad-hoc surveys including usage & attitude, brand, image, loyalty, satisfaction, ad tracking, mystery shopper surveys. • Over the years, generating and developing different types of omnibus surveys for several target groups (urban, country representative, women only, men only, children only, elites, working women, aged over fifty, university youth, teenagers etc.) and also developing new omni studies for different needs with various periods (daily, weekly, monthly etc.) and with various techniques (F2F, CATI) for both local and international clients. • Besides, management of all sponsorship surveys in various areas (culture and arts, environment and different NGO's). -
Respondent Relationship Management ManagerStrateji|Mori Research Company Jul 1999 - Nov 2002Istanbul, Turkey• Respondent Relationship Management Manager. Lists were prepared for the groups which were difficult to reach in research industry; such as media, healthcare, etc...• Continuous relations with these people were provided. Therefore, source was provided for projects including respondents which were difficult to reach and needs were met for research in win-win relation with these people; such as providing support for news for media and research needs.Market Research Executive (1998-99)Assisted the colleagues within some projects during the stated period. • Responsibilities cover; preparing research proposal,• Creating the questionnaire in cooperation with the client (international and national), • Translation (TR-ENG) and/or localization of the questionnaire, interview training, • Fieldwork and data controls, analysis, reporting in English and in Turkish and presentation in Turkish.
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Statistics Department DirectorTc Samsun Metropolitan Municipality Jun 1996 - Jun 1999Samsun, TurkeyEstablishment and management of Statistics department in Samsun Metropolitan Municipality • Managed team relations and directed media & social projects; • Coordination and control the fieldwork • Design of a database for data collected through survey, data quality of the projects.• Analyse of data and produce a statistical report with findings
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Statistics TeacherOpen Educations Course Jun 1994 - Sep 1995Samsun, TurkeyTeaching statistics, economy and mathematics (Open university students).
Nurgül Usta Skills
Nurgül Usta Education Details
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İstatistik
Frequently Asked Questions about Nurgül Usta
What company does Nurgül Usta work for?
Nurgül Usta works for Veri Enstitusu
What is Nurgül Usta's role at the current company?
Nurgül Usta's current role is Consultant.
What is Nurgül Usta's email address?
Nurgül Usta's email address is nu****@****ail.com
What schools did Nurgül Usta attend?
Nurgül Usta attended İstatistik.
What skills is Nurgül Usta known for?
Nurgül Usta has skills like Market Research, Segmentation, Customer Insight, Marketing Research, Consumer Behaviour, Quantitative Research, Qualitative Research, Advertising Research, Online Research, Analysis, Brand Equity, Competitive Analysis.
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