- Lead overall B2B marketing strategy from conceptualization to execution, to support demand generation activities for Singapore, Indonesia & Philippines region.- Manage a team and external agencies to meet strategic goals and business objectives while staying within budget.- Oversee creative direction for collateral, website, social and email content, as well as promotional strategy and implementation.- Manage all aspects of corporate websites, B2B ecommerce website… Show more - Lead overall B2B marketing strategy from conceptualization to execution, to support demand generation activities for Singapore, Indonesia & Philippines region.- Manage a team and external agencies to meet strategic goals and business objectives while staying within budget.- Oversee creative direction for collateral, website, social and email content, as well as promotional strategy and implementation.- Manage all aspects of corporate websites, B2B ecommerce website (Barcode.com.sg) and 3rd party marketplaces, including technical, marketing, and daily operations. - Review web analytics, develop recommendations for store/campaign optimization, and implement these recommendations directly or via agencies.- Led and organized participation in tradeshows (pre-pandemic) for Singapore & Indonesia which generated qualified leads. - Develop sales tools including email campaigns, videos, data sheets, landing pages, and presentations.- Implemented and manage CRM system (Zoho CRM) and helpdesk system (Zoho Desk), that increased efficiency of the sales & technical team.Key Achievements- Spearheaded digital marketing initiatives resulting in a 40% significant increase in online visibility, positioning the company as a leading distributor within the AIDC industry and a gradual increase of leads & new accounts by 20% to 50%.- Launched www.barcode.com.sg, a B2B ecommerce website in 2018 and achieved year-on-year growth of 20% in sales, including during the pandemic period.- Launched www.printid.com.sg, an ecommerce website for card printing services in 2022 and increased conversions by 30%.- Successfully implemented email campaigns and ecommerce automation workflows resulting in a 100% increase in customer ratings and product reviews. Show less