Leading a dynamic team comprising four Product Managers and one designer, I oversee a total turnover of 300 million euros, strategically managing financial resources to maximize profitability and drive sustainable growth across product lines. EMEA area.- Orchestrating the development and execution of effective strategies for each product family. This encompasses brand positioning, roadmap planning, pricing strategies, go to market strategy, selection of marketing communication tools, and channel optimization. I emphasize flexibility to accommodate tactical requirements from diverse geographic markets while ensuring alignment with overarching strategic objectives.- Providing robust support to the team, actively engaging in task delegation, mentorship, and fostering their professional growth. By offering guidance and resources, I empower team members to excel in their respective roles, contributing to both individual and collective success. My leadership style prioritizes collaboration, innovation, and continuous improvement, driving our team towards excellence in product management and design.

Category Manager overseeing chemical products, water analyzers, and manual cleaning solutions, with a total turnover of more than 160 million euros in EMEA.Role: Defining brand/product/pricing/strategic channels across all countries of operation. This involves crafting comprehensive strategies tailored to each market's unique dynamics and needs.- Driving initiatives that advance our strategic objectives, offering guidance and support to countries during the implementation phase. - Leading the development of new product launches, meticulously planning business strategies and providing hands-on leadership throughout the process.- Supporting countries to ensure they are equipped for success through comprehensive training programs and launch packs. I continuously monitor key performance indicators (KPIs) to gauge the effectiveness of our strategies and recommend corrective actions when necessary.- Conduct both quantitative and qualitative market research, informing our decision-making processes and fostering innovation within the category. My commitment to excellence and proactive approach make me a valuable asset in driving growth and achieving market leadership in these critical product categories

Brand Manager for two leading brands of infant milk and cereals in China and Turkey, and new categories including pediatric supplements, women's health products, and dermocosmetics. My responsibilities extend across multiple domains, including crafting country-specific marketing plans, conducting comprehensive market research utilizing data from Nielsen, Kantar, and IMS, and driving the planning and development of new products.- coordinating closely with cross-functional departments and regulatory affairs to ensure compliance and seamless execution of initiatives. Additionally, I lead the creation of supportive materials such as monographs, vademecums, visual aids, and advertisements to bolster brand presence and customer engagement.- as Area Manager since July 2016, I have expanded my role to include client management, price negotiations, profit and loss management, budget creation and oversight, as well as planning and coordinating manufacturing and product shipments. Furthermore, I actively engage in market expansion efforts, prospecting new countries and fostering business growth opportunities.My holistic approach to brand and area management, coupled with a keen focus on strategic planning, budget control, and operational efficiency, positions me as a versatile and effective leader capable of driving sustainable growth and market expansion initiatives

Brand Manager overseeing multiple brands across diverse sectors including household products, personal care, and DIY, my role encompasses a wide array of responsibilities aimed at driving growth and market penetration across international markets, excluding Spain.- Strategic management of these brands, from planning and developing new products to coordinating with various departments to ensure seamless execution. This includes defining and implementing client-specific actions both within company subsidiaries and through distribution channels.- To enhance brand visibility and drive sales, I spearhead the development of point-of-sale materials, create planograms for effective product placement, and orchestrate TV campaigns tailored to each country's unique market needs. This involves the creation of country-specific TV spots to maximize impact and resonance with local audiences- Budget control is integral to my role, as I oversee and manage expenditure for each brand and country, ensuring optimal allocation of resources for maximum return on investment.My experience and expertise in managing diverse brands and sectors across international markets make me a valuable asset in driving brand success and achieving strategic objectives in a dynamic and competitive landscape

Versatile professional with experience in both B2C and B2B environments, I have successfully managed diverse responsibilities to drive brand success and market expansion.- B2C role: writing and mass market ranges, responsible for orchestrating the launch of new products and collections. I excel in developing promotions and point-of-sale initiatives that enhance brand visibility and drive sales. Additionally, I lead the planning and execution of campaigns tailored to key events such as Back to School and Mother's Day, ensuring maximum impact and consumer engagement. Moreover, I oversee the strategic planning of online campaigns to leverage digital channels for brand promotion and customer acquisition.- B2B role: define product ranges and manage bespoke projects tailored to corporate clients' needs. My ability to understand and address the unique requirements of business clients enables me to deliver tailored solutions that drive value and foster long-term partnerships.

Developing promotions and executing point-of-sale actions that effectively drive consumer engagement and boost sales. Leveraging my strategic insight and creativity, I craft compelling promotional campaigns tailored to key events such as Back to School and Mother's Day. By meticulously planning and coordinating these campaigns, I ensure maximum impact and resonance with target audiences.- Developing POS materials that capture attention and communicate brand messages effectively in retail environments. I strive to enhance the brand's visibility and influence purchasing decisions at the point of purchase.

Revitalization of product ranges and the successful launch of new offerings through close collaboration with the R&D department. This involves leveraging market insights and consumer feedback to inform product development strategies that meet evolving customer needs and preferences.- Execution of comprehensive annual marketing plans aimed at maximizing brand visibility and driving sales growth. Through strategic planning and innovative tactics, I ensure that marketing initiatives are aligned with business objectives and resonate with target audiences.- Planning and management of inventory levels, optimizing stock levels to meet demand while minimizing excess inventory costs. By closely monitoring market dynamics and consumer trends, I proactively identify opportunities to enhance product availability and drive sales performance.- Analysing Nielsen data- Organizing and participating in industry trade shows and exhibitions- Budget control

Market analysis and developing a marketing plan and branding proposal.