Nuria Frances Email & Phone Number

United States

• Spearheaded the creation of the new Health Plan segment’s marketing strategy and programs to cultivate relationships and strengthen engagement with this new audience, contributing to $3M in revenue for the company. • Built multi-channel marketing campaigns targeting qualified leads, using tactics such as email, events, webinars, segment-specific nurtures, digital ads, direct mail campaigns, content syndication, and re-engagement campaigns, generating 315 MQLs and $87.7M in pipeline influence. • Collaborated cross-functionally with content, growth, product, and analytics partners to launch targeted email persona nurture campaigns, which saw a 33% increase in open rates, compared to company averages. • Managed the end-to-end marketing program project lifecycle, from campaign ideation and scope definition, to task delegation, management, and post-project analysis, delivering campaigns on time and within budget.• Planned and executed the health plan’s team presence at 36 trade shows and c-suite networking events to further brand recognition, establish the company as a leader in the space, and drive pipeline growth.• Tracked and reported on goal attainment and program success metrics of my segments.• Operated a marketing budget of $1M, ensuring allocation and resource utilization aligned with organizational objectives.• Fostered and maintained strong relationships with external agencies and vendors, negotiating contracts and optimizing cost savings by 15%.

Greater New York City Area

• Launched the company’s new Life Sciences brand in collaboration with the Divisional and Managing Directors.• Developed and executed integrated, multi-channel marketing plans comprising email, CRM strategy, digital ads, database build, social media, content creation, external partnerships, and website optimization that grew average quarterly revenue by 126%.• Standardized effective marketing processes, brand messaging, and product positioning to be utilized by direct reports. • Authored and delivered weekly marketing strategy briefs to the executive team grounded in insights from Google Analytics, CRM software, and collaborative input, analyzing data weekly to optimize campaigns and inform budgetary adjustments.• Leveraged segmentation strategies, targeted outreach, social channels, and external partners to build and grow the division’s database from 30k to 260k target contacts over the course of a year.• A/B tested email messaging, landing pages, and segmentation to optimize marketing campaign performance by an average of 30%.

Greater New York City Area

• Collaborated with sales teams to increase YoY revenue through original marketing content and lead generation, contributing $1.85 million in annual revenue, the highest achieved by a marketer at IQPC, 72% of which consisted of new client acquisition.• Analyzed past product performance and budgets to inform and build future go-to-market strategies, communications, KPIs, and marketing channels, resulting in 37% average revenue growth YoY.• Trained incoming marketing managers and managed 4 marketing assistants; met with marketing assistants on a weekly basis to review KPIs, delegate tasks, and discuss strategies for the following week.• Hit 107% of revenue targets and exceeded KPIs by implementing a multi-channel approach, comprising email, digital ads, social media, paid media, to target qualified prospects. • Profiled customers to identify key pain points in order to create and tailor sales driven content to facilitate purchase decisions.• Negotiated and secured media partnerships with associates, publications, and industry influencers to increase brand awareness, bringing in $150k in additional annual revenue.

New York, New York

• Designed and sold approved advertising packages through educational and consultative presentations on the franchisor’s corporate relationship with Yelp, generating over $650,000 in national revenue for the company. Averaged over 135% of quota.• Strategized effective outreach methods for onboarding new franchise clients by collaborating directly with National Client Partners, CMOs, and Marketing Directors. • Created tailored presentations for potential clients visually illustrating campaign performance at the national level as well as demand and market opportunity at the local level to garner buy-in. • Tripled franchise clients’ online orders within 3-6 months by recommending they promote their new online ordering system on Yelp.• Closed largest franchise deal to date for a total of $117,000 (compared to average company deal size of $5,000).

New York City, Ny

• Averaged over 140% of sales quota by successfully handling objections and taking a consultative sales approach.• Combined interpersonal and analytical skills to recommend large ad spends, backed by data, while also forming trusting relationships with clients.• Vetted, pursued, and sold digital ad products to prospective clients across industries while efficiently managing a sales territory pipeline. • Finished top 10 company-wide Account Executive during Q4 of 2016, which led to a promotion to the franchise national sales team.

University Of Pennsylvania

• Conducted an 8-week, open-label, uncontrolled, pre-post test design to examine the effects of mindfulness based stress reduction practices on levels of the five facets of mindfulness.• Ran statistical analyses using SPSS and Excel on data collected via EKG tests and psychological questionnaires.• Authored a final term paper, “How Does Yoga Practice Overlap with Mindfulness Meditation Practice?” drawing from data collected throughout the study illustrating how yoga was correlated with increased levels of mindfulness.

Miami, Fl

• Networked with influencers to increase readership, specifically with regards to Voxxi's new online health section, Saludify.• Launched an online fitness giveaway on Twitter and Facebook to increase awareness of Saludify.• Leveraged social media both to promote important articles and to create a line of communication between readers and the publication.

Greater New York City Area

• Shadowed executive buyers and planners to develop an understanding of the strategy behind the selection of products for specific clients and distinct target markets. • Curated shoe assortments for buyers over the course of two buying seasons.• Created an organized record of sample inventory for client photoshoots on Excel to provide internal oversight.