Nuria Martínez-Canales De Olano Email & Phone Number

Valencian Community, Spain

Valencia/València, Comunidad Valenciana / Comunitat Valenciana, España

With a focus on triple-impact sustainability, I work on projects in which I am theexternal Marketing Director for my clients, providing global solutions to all the strategic and operational issues that may arise around the company's value proposition and its communication.Whether it is due to management's conviction, the demands of the script or differentiation strategies, the fact is that we have more and more elements on the radar that make sustainability more and better integrated into the corporate DNA. The SDGs, the certified B Corp companies, the GRI, the conscious and consistent consumer, the current regulations - the European Regulation on Deforestation, the European Due Diligence Directive, or Sustainability Reporting Directive, or Green Claims Directive, etc. - mean that we are living in a key moment, in which corporate sustainability is not only a trend, but a strategic approach that responds to the awareness of global economic, environmental and social challenges.Under this approach, I build my strategies and action plans for clients that I have been working with for many years.

Spain

In Felidarity we are driven by the idea of building ethical and sustainable brands and organisations that have a positive impact on people's lives. That's why we help our clients to connect with their stakeholders bydeveloping, integrating and making visible their values and their sustainability and positioning strategies. My role in Felidarity is twofold, on the one hand I am the Marketing Director of the firm and on the other hand I work as a consultant specialised in Marketing.

Valencia, Spain

I joined the company with the aim of bringing about a change of culture in the organisation to make it more customer-focused, accompanying the international expansion of the identity, supporting international promotion and giving media visibility to the entity.In just 1 year, the company has been awarded 3 times: Valencian Businessman of the Year by Ernst & Young, Community Service by the Rotary Club Valencia Centro and Ruban d'Honneur at the European Business Awards in the Import / Export 2017 category.In terms of quality, we activated the binding ISO 9001 certification for Italy and Spain. And in terms of culture, we developed a strategic analysis of the company's customers and an action plan with the aim of improving the purchasing experience at all stages of the customer journey of the company's 3 BUs.

Castellón, Spain

Responsible for repositioning the COLORKER brand among the leading brands in the tile sector, working from the main visibility vectors: Brand, Web, Show Room, POS, Product and Price. Rationalisation of the range and development of the strategic marketing plan with the focus on getting sustainable growth. Managing a direct team of 6 people and a budget of €2.8M.Turnover increased by 4% in 2015 after 4 years of stagnation. In Sept'2015 we held the best fair since then in CERSAIE (Bologna, Italy) with +50% in sales. Recognition of the marketing team's work by customers from all over the world in terms of image and product development.

Valencia, Spain

Responsible for the Marketing, Customer Service, Media and External Relations departments and leader of the Quality Management team. For almost five years I have coordinated and provided the strategic vision of the area, ensuring the brand image of EMT Valencia, the attraction of new customers and the loyalty of existing ones. Studying the marketing mix to improve the product, better solve the mobility problems in the city of Valencia and increase the company's income. In continuous collaboration with the different departments of the company and with my counterparts in other local and international institutions in the world of transport. Direct team of 15 people. Among the main milestones led by me are the development and launch of the new BonoBús PLUS fare option with contact less technology. Evolution of the EMT brand to EMT Valencia. Reinforcement of the distribution channel (Opencor and e-commerce). Development and launch of the new website and App. Increase in customer loyalty and satisfaction: +4% consumption of journeys per customer and ISC -Satisfaction Index Survey- carried out in November 2011 among 7,700 customers rated the company with a 7.62 out of 10. Best rating in history and best score ever recorded by a public transport company in Spain. These good results were the result of getting to know our customers better and better (studies and analysis of internal data were carried out on an ongoing basis) and the good alignment of all departments in the company thanks to a customer-oriented culture.

Gandía, Valencia

Responsible for positioning the brand in the Spanish optical sector, working on two lines of action: the BRAND and the Strategic Marketing Plan. In continuous coordination and communication with all the company's departments and creative agency. Managing a direct team of 4 people and a budget of 3M€.

Madrid Area, Spain

Responsible for the most strategic axes of the BIOTHERM brand. Developing the Marketing Plan with launches, animations and promotions. Managing a team of 6 people and a budget of €7m. In continuous communication with the international headquarters in France for the development of new products.Spain has become the number 1 country in the world for the BIOTHERM brand and is an example to follow at international level in the launch of the MAKE-UP line and in the development of the MEN line, where it maintains absolute leadership in selective men's cosmetics with 70% of the market share according to AC Nielsen Top 35 Chains value data. The targets set are always met and in 2006 they were exceeded by 9%. A united and motivated team.

Madrid Area, Spain

Responsible for the animation and promotion of the catalogue and preparation of the launch of POLO BLUE.Team 2 people. Budget: 2 M€. The RALPH fragrance achieves a higher market share according to AC Nielsen Top 35 Chains value data than when it was launched. POLO BLUE is successfully launched and in 2007 is the first fragrance of the brand in turnover and is among the TOP 15 in the men's market in Spain.

Madrid Area, Spain

Launch of the brand in Spain. Selection of catalogue, development of marketing plan and commercial distribution.Management of a team of 6 saleswomen. Development of an action plan with a very limited budget. Implementation of a plan to motivate the sales force.Achievements: Developing an action plan with a very limited budget. Spread positive energy to my team. Implementation of a plan of motivation to the sales force.

Madrid Area, Spain

Execution of the launch strategy, animation and promotion of BIOTHERM products.Responsible for logistics. Successful launch of BIOTHERM HOMME's Abdosculpt, marking a milestone in the history of of the selective cosmetics for men in Spain.

Master Of Business Administration (Mba) English Section

Master Of Business Administration (Mba)

2º semestre del 2º año del MBA cursado en HEC Paris gracias al programa de intercambio con ESADE

5º Curso De La Licenciatura De Ccas. Empresariales (Erasmus)

Licenciatura, Ciencias Económicas Y Empresariales (Rama Empresa)