My role as a Marketing Director, is to lead Cottet’s branding and marketing strategy developing the Marketing and Communications plan for the company, both online and offline.In charge of the communication and PR strategy, Branding Campaigns, Trade Marketing(Promotional plan, Window Campaigns, In-store Events, Visual Merchandising), Own Brands Product, positioning and development, Sponsorships (Special Collaborations/key partnerships with collaborators), Influencers, Media strategy, CRM and Digital plans.Managing a team of 9 collaborators, 3 inhouse and 6 externals, we work together to reach our goals by implementing the global marketing plan. Analyzing each action is key to us, to improve and succeed, so we follow up and analyze the KPIs and ROI of every campaign or event, reporting the results to the CEO.Responsible for the allocation and control of the marketing budget by area, as well as optimizing the investment of each campaign. Direct communication with the sales channels and other support areas, external suppliers, partners and allies.

As a head of Trade and Retail Marketing I’m leading all the marketing action plan for our worldwide points of sale. I’m in charge of the Promotional plan, Windows Campaigns, In-store Events, Visual Merchandising and Special Collaborations/partnerships with key Clients.Development of the marketing plan for Retail / Whole Sale / Department Stores & Franchise Points of Sale. Tailor made plans for key wholesale/DS clients. In charge of distributing and managing the budget for each channel and optimizing the investment of every point of sale campaign. Together with our Marketing Director, we build 360 Campaigns, to maximize the impact of every action programmed. Direct communication with the sales channel and other support areas, aligning content with the communication and social media departments as well as with the product department.

As the global Retail Marketing Manager my main responsibility was to develop the Retail Marketing plan from the concept to its correct implementation on the POS. Managing the budget and designing the promotional concepts and their price strategies. In charge of monitoring the promotional campaigns and its KPIs analysis. Establishing the brand needs on the market and following the trends in order to identify the gaps and opportunities on the market. Development of the content strategy for digital-windows.Briefs to agencies, the conceptual development of creative campaigns and its mood-boards. Identify the needs of the points of sale and provide the best solutions in terms of packaging, special campaigns, events and promotions. Negotiation with partners to develop common actions. Direct communication with the sales channel and other support areas, aligning content with the communication and social media departments as well as with the product department.

Responsible for trade marketing actions developed in the Retail channel for Europe. Creation of Trade Marketing plan tailored to each country, aligning market needs by the Country Manager and under the supervision of the Global Retail Director. Development and implementation of the horizontal measures by geography and special operations in each country. In charge of budget allocation and management for each action.Development of the promotional concepts, Monitoring and management of each project, supervision of its correct application in store and post-analysis. Supported by two marketing juniors and the back-office team.

Development and implementation of marketing and communication activities at Travel Retail and Retail points of sale in Europe. Since the identification of needs until the supervision of the implementation of the action in-store. Coordinating the Channels and Service departments to ensure the optimization of the actions. Scheduling season’s marketing plan. Monitoring and analysis of sell-out promotion executed at the point of sale. Management of the budget allocated to each action. Leading of the support teams assigned to each action.

As a member of the marketing department my main tasks were the development of the brand image and supervise its correct implementation to ensure a solid branding at a key moment: a moment of fast growing, huge development and expansion of the brand worldwide.Conceptualization and design of corporate materials, advertising campaigns, trade marketing campaigns, point of sale communication, collection launch’s, gadgets etc. following the brief given by Communication and Trade marketing Areas.Quality control and Negotiation with suppliers, following the creative process from concept to finished artworks. Training and Management of 2 Junior Designers and 3 trainees.

As a Junior Designer in Marketing my tasks were to Design the corporate image, advertising campaigns, trade marketing campaigns, events image, and communication materials for the points of sale under the supervision of a senior graphic designer.