I am a graduate student in Technology Management (MS) with a focus on business analytics and strategic management. My professional background in digital marketing, event management, and data analysis has equipped me with a robust skill set to drive impactful results.At Launch Trampoline Park, I served as a Digital Marketing and Event Marketing Manager. I significantly increased brand awareness by 300% on Facebook and 700% on Instagram through strategic social media campaigns. By revamping profiles, I increased visits by 200% and followers by 7%. My data-driven content management boosted efficiency by 50%, and my email marketing strategies raised open rates by 500%.As a Resident Assistant at UIC Campus Housing, I managed over 30 residents each semester, improving engagement by 25% and resolving compliance issues by 30%. My program management skills enhanced operational efficiency by 30%.In my role as an Assistant Manager at Elderly Nursing Home in Malaysia, I optimized scheduling, patient care, and social media outreach, resulting in a 25% increase in efficiency and foot traffic. Leading volunteer programs, I improved operational efficiency by 30% and reduced costs by 20%.My academic projects have further honed my expertise:Apple Brand Audit Project: Conducted a brand audit and developed strategies to leverage Apple's brand identity.Bumble App Project: Analyzed sentiment in app reviews using R to uncover gender-based differences.Wedding Planning Project: Planned a project with risk assessment and management within a limited budget.Amazon Health Project: Assessed competitive advantages using strategic analysis tools and developed potential strategies.Students Alcohol Consumption Project: Used machine learning to analyze the relationship between alcohol consumption and academic success.Billionaire Project: Created data visualizations with Tableau to illustrate relationships between billionaires, their industries, and countries.I am passionate about using my digital marketing, strategic management, and data analysis skills to drive business growth. Let's connect to explore how I can contribute to your team's success.
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Digital Marketing ManagerFreelanceUrbana, Il, Us
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Product ManagerGabbian Oct 2024 - PresentNorth AmericaManaging software products by conducting market research to identify the target market’s pain points.• Conduct usability research to improve product’s features and optimise its functionality for better user experience by strategizing research questions with sharp observations. -
Digital Marketing And Event Marketing ManagerLaunch Trampoline Park Gurnee Apr 2022 - Feb 2023Gurnee, Illinois, United States• Collaborate with Launch’s Marketing Team to develop social media campaigns across Facebook and Instagram through Meta Business Campaign increasing Launch Gurnee’s brand awareness and engagement over 300% on Facebook Page and 700% on Instagram from Quarter 4 2022.• Facilitate Launch’s Marketing Team in conceptualizing creative visuals such as videos and images for effective social media advertisement campaigns.• Revamp Launch Gurnee’s social media profiles increasing around 200% in profile visits and around 7% increase in followers with extensive editing on bio section, and redesigning and reorganizing the Instagram highlight cover photos.• Design and produce videos and images for Launch Gurnee’s social media feed posts, Reels videos, as well as Instagram and Facebook Stories to increase brand awareness as well as engagements with targeted audience including TikTok.• Strategize Instagram and Facebook profile by managing the social media content and analyzing the data insights to derive accurate target market, audiences and segments for the business.• Create and implement contest programs on social media to increase engagements with audiences while increasing awareness and followers of the business’s profile page. -
Resident Assistant In Campus HousingUniversity Of Illinois Chicago Aug 2020 - May 2021Greater Chicago Area• Oversaw 30+ residents per semester and managed one-on-one meeting schedule with them to ensure their academic and social success; increased 25% student to student engagement rates and increased 30%. • Served as a student advocate by enforcing Campus Housing policies; resolved around 30% compliance and conflict issues in campus housing. • Supported teams in program management including but not limited to budget management, time management, and administrative tasks; increased 30% efficiency in operations. -
Founder & PresidentMalaysian Student Association At The University Of Illinois Chicago Aug 2020 - May 2021Chicago, Il, United States• Develop a structure to ensure the association will run smoothly and continue to grow. • Coordinate with team members to conduct successful programs.
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Director Of Research And StrategyFive94' Marketing Solutions May 2020 - May 2021Chicago, Illinois, United States• Consulted 4+ clients on marketing projects. • Lead 10+ interns on marketing research projects. • Conduct and analyze data from primary and secondary research. -
Director Of Account ManagementFive94' Marketing Solutions Jul 2020 - Aug 2020Greater Chicago AreaFive94' Marketing Solutions is operated by students at the University of Illinois at Chicago. The agency was founded in Spring 2018 (Febuary 2018) by Luna Awad, AMA-UIC's President, and was originally known as, “AMAgency”. Chicago stands at approximately 594' above sea level and is known to be elevated higher than most cities in the U.S. The name Five94' was chosen because our organization wants to provide quality services to our clients and build a stellar reputation for the students within the community. We provide marketing services and consulting within 4 areas: Creative, Research, Strategy, and Account Management.
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Undergraduate Research Assistant (Ura)University Of Illinois Chicago Jan 2020 - May 2020Greater Chicago Area- Collect and code data using data coding software, NVivo Plus, for a better data storage and management - Analyze data using qualitative comparative analysis to produce an accurate result
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Peer Mentor In Campus HousingUniversity Of Illinois At Chicago Aug 2019 - May 2020Chicago, Illinois- Tutor English, Business Statistics and Business Calculus for Campus Housing residents in Business Living and Learning Community(LLC) - Provide academic and emotional support for residents to enhance the efficiency of LLC - Provide reference resources available on campus to better accommodate resident’s needs which contribute to the resident's study-life balance in UIC- Collaborate with Faculty Members and colleagues to plan and implement impactful programs in academic area as well as for career readiness- Create and design posters using Canva to attract residents in participating hosted programs and events
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Creative DesignerFive94' Marketing Solutions Jan 2020 - Apr 2020Chicago, Illinois, United States- Exposed to different designing software such as Desygner and Gravit.- Conceptualized images according to clients' requirements.- Designed logos across different software and resources.
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Sales Administrative AssistantHitachi Construction Machinery May 2018 - Jul 2018Malaysia- Managed 50+ Parts Sales documentation weekly such as processing orders, preparing quotations, issuing credit notes, checking price list and stock level in the system and any other related task to facilitate business transactions.- Coordinated 50+ Parts Sales clerical activities weekly such as applying SIRIM label and label printing, machine registration, processing name transfer, issuing internal invoice for give-away items, preparing acknowledgment letter, etc. to ensure the process is carried out appropriately.- Notified and recorded all the issued documentation such as Stock Adjustment Advice, credit note on free parts for machine, processing orders to vendors, etc. in the system and ensuring all information is stored accurately for easy reference.- Prepared 50+ periodically report on monthly rental and inland transit, weekly parts sales outstanding report, daily collection report and any other related task for status update.- Assisted branches on 30+ documentation approval weekly such as Summary Expenses Claim Form, Requisition Form received by courier or email, etc. to ensure all documents are authorized and submitted to the relevant department.- Managed petty cash account to control day to day small business expenses.- Liaised with an external runner for 20+ machine registrations weekly. -
Assistant ManagerPusat Jagaan Warga Emas Sentul East Dec 2013 - Apr 2018Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaPusat Jagaan Warga Emas Sentul East was a family-run nursing home providing care for the elderly. • Managed employees’ shift scheduling on a monthly basis and revised changes accordingly as needed. • Conducted check-ins with all the patients weekly to ensure their needs and our hospitality service are met. • Assisted nurses with their tasks as needed; increased 25% operation efficiency.• Maintained the business's Facebook page to attract potential customers; increased 25% foot traffic.• Organized 10+ volunteers and donations programs; increased 30% operation efficiency and decreased 20% overhead costs.
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Business Development InternGlobal Training Network Alliances Sdn Bhd Oct 2017 - Jan 2018Malaysia- Coordinated 10+ training programs for 100+ participants to ensure they run smoothly and effectively.- Assisted in compiling 20+ proposals weekly for an efficient workflow in the business development department.- Performed research and development activities for benchmarking purposes by extracting and compiling at least 150 data in Excel form.- Designed 20+ posters to promote training programs on social media with the goals to attract potential clients and contribute 10% to company’s revenue. -
Sandwich ArtistSubway Jan 2015 - May 2015Malaysia- Made 100 to 150+ sandwiches weekly- Served 80 to 100 + customers weekly- Processed 50 to 80+ payments weekly
Nurin Silahuddin Skills
Nurin Silahuddin Education Details
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Technology Management -
Strategic Management
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Mara Professional College BeranangBusiness Administration
Frequently Asked Questions about Nurin Silahuddin
What company does Nurin Silahuddin work for?
Nurin Silahuddin works for Freelance
What is Nurin Silahuddin's role at the current company?
Nurin Silahuddin's current role is Digital Marketing Manager.
What schools did Nurin Silahuddin attend?
Nurin Silahuddin attended University Of Illinois Urbana-Champaign, University Of Illinois At Chicago, Mara Professional College Beranang.
What skills is Nurin Silahuddin known for?
Nurin Silahuddin has skills like Leadership, Teamwork, Microsoft Word, Social Media, Microsoft Excel, Mentoring, Tutoring, Time Management, Customer Service, Nvivo, Microsoft Powerpoint.
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