Nursyah Handayani Email & Phone Number

Indonesia

- Managed paid ads campaigns across Meta Ads, TikTok Ads, and Google Ads for more than 5 brands in various industries, including F&B, Fashion, Tech, and Financial Institutions.- Developed end-to-end paid ads strategies, including marketing plans, budget allocation, campaign structure, ad deployment, ongoing optimization, and performance reporting.- Conducted daily campaign monitoring through channel-specific dashboards to ensure key performance indicators and objectives were met.- Created weekly and monthly reports, providing in-depth analysis of campaign performance and data-driven recommendations for future strategies.Client: Bank Syariah Indonesia, RiaMiranda, Allianz, Hoya, RentalWorks

Jakarta, Indonesia

As a senior analyst in the Growth Marketing team, I work on various projects related to Shopee's growth from a marketing perspective, such as competitor analysis, market movement analysis, and Shopee's new features analysis.1. Conduct competitor analysis, including campaigns, new features, and promotions spending2. Create daily reports of competitor analysis findings and weekly deck presentations3. Working on marketing projects such as company trust issues and sentiment for new initiatives

Selected as PIC to assist new members in handling cases. Not only solving customer problems but also providing satisfaction for customers.1. Analyze customer complaints regarding Shopee app2. Solving more than 100 complaint tickets in a day and other backlog tickets3. Collaborate with related teams in solving customer problems4. Create reports related to aging cases

Jakarta, Jakarta, Indonesia

As a part of RevoU Labs Program, I managed Meta Ads for Jumpstart Indonesia, which is Indonesia first smart coffee bar with vending machine and also vending machine provider for any industries. As a Performance Marketing Freelancer, I had responsibilities:- Successfully increased leads by 60.53% in the first month- Managed to maintain CTR >1% for two months- Created weekly and monthly report and also presented to client- Retrieved insights and developed an optimization plan- Developed campaign and ad copy ideas based on performance insight and competitor research

Jakarta Barat

Investigated and solved client's logistic issues, such as Shopee, Tokopedia, Lazada and Bukalapak.1. Handled more than 80 complaint tickets daily2. Reached KPIs monthly (Solved 2,000 complaint tickets in a month)3. Created daily logistic reports across Indonesia

Non-Degree Program, Full-Stack Digital Marketing, 91.4%/ 100%

During the 200 hours course, I studied digital marketing as a whole to become a T-shaped digital marketer, from budget allocation, social.

Bachelor'S Degree, Marketing/Marketing Management, General, Cumlaude

Activities and Societies: Marketing ManagementI really enjoyed my time as a Marketing Management student. I learned a lot related.