- Lead the development and execution of creative strategies that align with the company’s brand vision and business objectives.- Oversee cross-departmental project management, ensuring timely, budget-conscious, and high-quality output in collaboration with marketing, sales, and product teams.- Successfully managed creative projects for nearly 40 clients, delivering tailored solutions that meet diverse business needs.- Foster a creative, collaborative environment, mentoring and enhancing the skills of a diverse team including graphic designers, copywriters, and multimedia professionals.- Conduct performance reviews to guide the team towards continuous improvement and high-level performance.- Engage directly with clients to understand their objectives, presenting innovative ideas and solutions that meet their requirements while maintaining strong client relationships.- Manage the creation of compelling digital, print, video, and social media content that adheres to brand guidelines and resonates with target audiences.- Analyze monthly performance reports, providing insights and recommendations to senior management for improved strategies and future campaigns.

Working closely with account managers and clients to understand their promotional campaign requirements and objectives.Designing visually appealing and engaging promotional posters that align with brand guidelines and campaign goals.Developing creative concepts for promotional videos that communicate the campaign message and capture the target audience's attention.Scripting, storyboarding, and producing high-quality videos using various editing tools and techniques, including motion graphics and animation.Collaborating with copywriters to ensure that promotional materials have compelling messaging and strong calls-to-action.Revising and adjusting designs and videos based on client feedback and ensuring timely delivery of final assets.Staying up-to-date with industry trends, tools, and best practices to enhance the quality and effectiveness of promotional materials created.