- Collaborate with international stakeholders to develop and manage product forecasts aligned with market demands and trends.- Drive pricing strategies in diverse global markets, ensuring competitiveness and profitability.- Lead & coordinated the product development for new launches, oversee stock inventory levels across regions to meet demand and optimize supply chain efficiency.- Oversee the creation and implementation of engaging social media content in alignment with brand strategies and target audiences.- Lead the planning and execution of marketing campaigns across various channels, ensuring cohesive and impactful initiatives.- Foster strong relationships with cross-functional teams to ensure seamless project management and timely deliverables.- Analyze performance metrics and market feedback to refine strategies and drive continuous improvement.- Led multiple campaigns & brand strategies with double digit growth in sales

● Led the development of brand positioning, new product launches, effective point of sales materials, promotion effectiveness, implementation of marketing strategies to drive sales and strengthen market penetration.● Conduct forecast, raise purchase requisition, ensure stock availability, oversees marketing initiative, social media content proposal, and training materials.● Research, monitor and analyse market trends and consumers’ preference and identify market opportunities to support new health product development.● Achievement: Achieved sales target for Nutrition Category in 2019 & 2020: RM 10M &11.6M.

● Developed recipe books, nutrition infographic booklet Vol I & II for Nutrition Month Malaysia 2016-2018, nutrition & digestive-health related articles for VITAGEN & Nestle Bliss, featured on Harian Metro, The Star, and Sin Chew Daily● Coordinated partnership between VITAGEN-Pusat Perubatan Universiti Kebangsaan Malaysia on the research titled ‘Efficacy of Probiotics among Malaysians’● Led the execution of Milo Breakfast Day 2016-2018, Nutrition Month Malaysia Food-Fit-Fun Fair 2016- 2018, Nestle Healthy Kids Programme 2015-2017, VITAGEN Healthy Digestion Roadshows & World Digestive Health Day 2015-2018● Execution of ILSI SEA Region Malaysia Country Committee- 9th Scientific Seminar on Drivers of Consumer Food Choice, Nutrition Conference 2016, 1st Southeast Asia Public Conference, and 1st Malaysia Nutrition Leadership Programme● Modules development of SEA Healthy Kids Programme 2017-2018, intervention programme to improve knowledge, attitude and practices on nutrition and physical activity among school children in Malaysia, Philippines, Thailand, Indonesia, and Vietnam● Developed contents of Healthy Cooking with Oats Cookbook, a collaboration between Nutrition Society of Malaysia, Nutrition Foundation of Philippines, and Institute of Nutrition, Mahidol University (Thailand), ● Developed Digestive Health Assessment Tool’ & Motion Graphic entitled ‘The Dummies Guide to A Healthy Gut’, in collaboration with VITAGEN & Clinical Research Centre, Hospital Sultanah Bahiyah, Alor Star● Featured on health assessment session ‘Diari Akademi Fantasia 2016, Episode 3’ on Astro Ria, collaboration between VITAGEN- Akademi Fantasia

● To provide a dietary & exercise plan for the patients referred by the doctors.● Develop information marketing materials (articles/ infographic) and health promotional activities; Self- Management Diabetes Program, corporate wellness roadshow, healthy meal sampling, and weight loss programme● Conducted corporate wellness & wellness programme for Unilever Malaysia, Petronas Dagangan Bhd, Malaysia Airports Holding Bhd, UMW Toyota, Menara PKNS, and Perbadanan Usahawan Nasional Berhad (PUNB), NGC Energy, and Telekom Malaysia● Published dietary & lifestyle habits articles online● Featured on the MalaysiaGazette TV portal: ‘Dietliciouss Tawar Servis Hantaran Makanan Sihat’ ● Conducted Nutrition & Health Classes, in partnership with Dietliciouss