Start iiX has been appointed as the Business Ecosystem Curator and Operator of Innovation Impact Xchange (iiX) for Menara JLand in Johor Bahru by Johor Land Berhad (JLAND), a prominent real estate development company based in Johor. Key Responsibilities:1. Managed the innovation ecosystem for Menara JLand, transforming it into a hub for technology, innovation, and impactful startups.2. Identified and engaged key stakeholders—investors, accelerators, corporations, and startups—to drive collaboration and ecosystem growth.3. Organized high-impact events and workshops to facilitate knowledge sharing and networking among ecosystem players.4. Developed strategic relationships with startups and corporate partners, aligning innovation initiatives with their growth objectives.5. Scouted promising entrepreneurs, nurturing innovation-driven ventures to deliver economic and social impact.

In this role, I focused on driving commercial growth by cultivating strategic partnerships, spearheading business development initiatives, and streamlining operational efficiencies across UEM Land’s commercial real estate portfolio. Key Achievements and Responsibilities:1. Addressed operational inefficiencies through data-driven insights, resulting in significant cost reduction without compromising quality standards.2. Involved in business development by identifying space rental and advertising opportunities, leveraging UEM Land’s prime commercial assets to generate additional revenue streams.3. Applied a data-driven approach to service design, utilizing customer feedback, and market trends to enhance customer experience and service delivery.

In this role, I supported efforts to position Medini Iskandar as a hub for innovation and emerging technologies by contributing to technology adoption initiatives, facilitating strategic partnerships, and assisting with ecosystem development strategies aimed at attracting global investments.Key Responsibilities:Stakeholder Engagement:1. Building strategic partnerships with leading technology firms, academic institutions, and research organizations to foster an ecosystem conducive to innovation.2. Facilitating collaborations between local and international entities to drive technological advancements and economic growth.Marketing and Promotion:1. Promoting Medini Iskandar digital hub as a prime location for Global Business Services (GBS), artificial intelligence (AI) and digital innovation through targeted marketing campaigns.2. Showcasing the region's infrastructure, talent pool, and supportive policies to attract high-tech investments.Innovation Ecosystem Development:1. Developing programs and initiatives to support startups and entrepreneurs in the AI and digital sectors.2. Organizing workshops, webinars, and networking events to stimulate innovation and knowledge sharing within the ecosystem.