Planning Group Head
Current- Lead and manage a team of media planners in developing comprehensive, cross-channel media strategies for high-profile clients, ensuring alignment with client objectives and business goals.- Oversee the entire media planning process, from audience research and budget allocation to media buying and performance analysis, delivering integrated campaigns across digital, TV, print, social media, radio, and OOH.- Collaborate closely with internal teams to ensure seamless execution of media… Show more - Lead and manage a team of media planners in developing comprehensive, cross-channel media strategies for high-profile clients, ensuring alignment with client objectives and business goals.- Oversee the entire media planning process, from audience research and budget allocation to media buying and performance analysis, delivering integrated campaigns across digital, TV, print, social media, radio, and OOH.- Collaborate closely with internal teams to ensure seamless execution of media plans, delivering campaigns that drive brand awareness, engagement, and ROI.- Serve as the primary point of contact for key clients, offering strategic media insights and solutions that address their business challenges and marketing goals.- Lead competitive analysis and market research to identify new opportunities, trends, and innovative media solutions that give clients a competitive edge in their industries.- Manage large, complex media budgets and negotiate with media vendors to secure the best rates and placements, optimizing spend efficiency across campaigns.- Provide detailed campaign performance reports, offering clients actionable insights and recommendations for future media strategies and growth opportunities. Show less
