Yee Jie Min Email & Phone Number

Shah Alam, My

> Manage and execute multi-channel marketing campaigns, including digital, social media, print, and broadcast advertising.> Lead and coordinate all aspects of PR activities, including press release development, media outreach, media monitoring, and crisis communication.> Develop and implement comprehensive media strategies to increase brand visibility and engagement for both English and Malay audiences, utilising a mix of paid advertising and organic media outreach.>… Show more > Manage and execute multi-channel marketing campaigns, including digital, social media, print, and broadcast advertising.> Lead and coordinate all aspects of PR activities, including press release development, media outreach, media monitoring, and crisis communication.> Develop and implement comprehensive media strategies to increase brand visibility and engagement for both English and Malay audiences, utilising a mix of paid advertising and organic media outreach.> Collaborate with creative teams to produce high-quality brand assets, such as advertisements, social media content, and collaterals. > Lead the creative process of video production, from script development to final delivery.> Prepare comprehensive PR and management reports, including media monitoring analysis, to track campaign performance and inform strategic decision-making. Show less

> Contribute to the development and execution of impactful PR campaigns and media relations strategies.> Craft compelling press releases, statements, keynote speeches, and promotional materials.Enhance brand messaging by editing and updating promotional materials and publications, such as brochures and newsletters.> Meticulously plan and execute high-impact PR events, including product launches and press conferences.> Monitor media coverage and generate insightful PR… Show more > Contribute to the development and execution of impactful PR campaigns and media relations strategies.> Craft compelling press releases, statements, keynote speeches, and promotional materials.Enhance brand messaging by editing and updating promotional materials and publications, such as brochures and newsletters.> Meticulously plan and execute high-impact PR events, including product launches and press conferences.> Monitor media coverage and generate insightful PR reports to measure campaign effectiveness.> Serve as Editor of The Hearty Digest, Sunway Medical Centre's quarterly newsletter, overseeing the editorial process from concept to publication. Show less

> Oversee the production of three monthly supplements: Education Focus, Postgraduate Focus, and Careers, each ranging from two to ten pages.> Manage the bi-monthly EduNews page.> Produce between two and four feature/lead articles per month for each supplement.> Process approximately 15 press releases monthly.> Contribute a monthly article to the NextGen page.> Attend and cover relevant press conferences and industry events.> Conduct in-depth research… Show more > Oversee the production of three monthly supplements: Education Focus, Postgraduate Focus, and Careers, each ranging from two to ten pages.> Manage the bi-monthly EduNews page.> Produce between two and four feature/lead articles per month for each supplement.> Process approximately 15 press releases monthly.> Contribute a monthly article to the NextGen page.> Attend and cover relevant press conferences and industry events.> Conduct in-depth research for potential feature and lead articles.> Successfully executed special projects aligned with significant global events such as Mother's Day, International Women's Day, World Heart Day, and World AIDS Day. Show less

> Process press releases for five monthly supplements: Urban Lifestyle, Digital Lifestyle, Education Focus, Postgraduate Focus, and Careers.> Produce between two and four feature/lead articles per month for the monthly supplements.> Conduct in-depth research to identify potential feature and lead article topics.> Coordinate supplement page layout and design with the editor and other departments, including DTP and Creative Design.