Nurul Shifa Email & Phone Number

Bandung, West Java, Indonesia

- Managing various store categories in improving business performance and growth in e-commerce platforms.- Enhance product listings by optimizing titles, descriptions, SKU layouts, and pricing structures to increase visibility and attractiveness.- Collaborate with the creative team to optimize store layouts, including the creation of store banners to improve user experience and conversion rates.- Develop comprehensive campaign plans for the upcoming month to increase marketing effectiveness, brand awareness, and conversion rates.- Generate weekly and monthly performance reports to inform strategy development and measure progress.- Successfully improve the efficiency of campaign planning timelines by 70% and validate campaign prices against existing pricing structures by 91% through the implementation of automated data processing workflows, reducing manual efforts and improving overall efficiency.

Bandung, West Java, Indonesia

- Conducted in-depth interviews to identify pain points faced by Evermos Academy (LMS) users unable to complete the course, and analyzed the results to provide recommendations for improvement.- Initiated and managed ‘Tim Belajar Bersama’ program with 150+ participants, generating a substantial turnover of 45 million rupiahs in just 10 days.- Demonstrated strong design and communication skills in support of various marketing programs. Created 50+ design assets for different programs.- Proficient in transforming raw sales data into comprehensive reports, tracking agent performance against targets, monitoring voucher utilization, and reporting on bonus distributions for surpassing set goals.

- Led a team of 6 developers and 2 designers to create a successful e-commerce software. Actively monitored and prioritized bug reports from users, collaborating closely with the developer to resolve issues promptly.- Developed a comprehensive BRD outlining key features, functionality, and project scope, ensuring alignment between client expectations and the development team.- Enhanced collaboration and timely milestones by conducting daily progress meetings with cross-functional teams.- Created a realistic project roadmap, ensuring timely project delivery.

- Successfully designed a targeted voucher program that effectively maintained customer loyalty in line with the marketing team’s objectives.- Revamped the analytics dashboard, revolutionizing the business team’s decision-making process with real-time, customizable insights that empowered confident and agile decisions.- Designed “Product Quantity View” feature for sales recruiter apps, empowering the sales team to instantly access warehouse product quantities without the need to switch applications, streamlining their workflow and enhancing productivity

- Successfully led the contractor project for the mobile app and content management systems, overseeing the entire product lifecycle from concept to hand-off to developers.- Increased user engagement by 15% by guiding the development of key app features, ensuring they worked seamlessly.- Raised user satisfaction by 20% by overseeing the creation of innovative app features, aligning them with user needs and conducting user testing.

- Create and present materials with the topics of Design Tools, Layout and Margin, UI Color, UI Elements, Component Design.- Assisting and helping learning class participants.

- Create Wireframe CRUD Landing Page and Product Page on the project website for the Company's Internal Marketing Team.- Create MVP designs including Talent List Page, Talent Detail Page, Brief Method Page, Select Payment Page for the "Surprise!" project.- Review the UI implementation on the "Ayoomall" project (Mobile and Website) and submit the UI/UX issues to GitLab.- Create Placeholder Image and Empty States for "Ayoomall" project.