Nusrat Ullah Roomi Email & Phone Number

Remote

• In this role, I planned, executed, and optimized Google Ads and Bing Ads campaigns for 25+ clients in the US market. As a part of SiteCare, I worked with cross-functional teams, including development, client service.
• Overseeing paid marketing campaigns, including Search, Shopping, Display, Video (YouTube), and Performance Max campaigns. Maintaining high-touch relationships with client teams.
• Optimizing paid media campaigns on an ongoing basis by analyzing search query reports, applying bid optimizations, recommending landing page improvements, experimenting with ad copy, and improving Quality Score.
• Creating monthly and quarterly reports for clients, which included analysis of campaign performance along with strategic recommendations for continual improvement.Key Accomplishments:
• Increased QoQ conversions by 43%, conversion rate by 18%, and click-through-rate by 54%, while decreasing cost-per-conversion by 73% and the cost-per-click by 68% in Q1 2023 (compared with Q4 2022) for a.
• Boosted QoQ conversions and clicks by 208% and 235%, respectively, while decreasing the cost-per-conversion and cost-per-click, respectively by 35% and 40% by A/B testing assets and conducting bid optimizations for a.

Lahore, Punjab, Pakistan

• Here, I drove end-to-end media-buying/performance marketing functions, handling a portfolio with a media spend of up to $400,000/mo.I also:
• Devised digital media forecasts and plans for clients such as UBL, Levi's, Sanofi, Canbebe, Karamel, Nivea, etc.
• Executed advertising campaigns on various platforms including Facebook, Instagram, Google, YouTube, LinkedIn, etc.
• Delivered performance improvements for all campaign types across the marketing funnel, including Awareness, Reach, Video Views, and Conversions on Facebook, Google Search, Google Shopping, and In-stream, Out-stream.
• Created periodic reports using various tools for clients in accordance with media plans, reporting formats, and commitments.

Lahore, Punjab, Pakistan

• During my role as a DMA at Enspire, I oversaw PPC Advertising accounts, using Google Ads and Acquisio for performance management in accordance with the media plans.In this role, I:
• Drove campaign, ad group, and ad-level optimizations for improvement in key metrics such as CPA, ROAS, CPC, CTR, and conversions, as well as addressing underperforming accounts.
• Launched new accounts, created new campaigns based on various objectives, and conducted keyword analysis to define campaigns keywords; performed tasks such as search-term analysis, conversion-pathway analysis, A/B.
• Handled copywriting tasks by creating compelling Google Ads Ad copy and drove content-based improvements in landing pages.My key contributions included:
• Doubled MoM conversion count and halved cost-per-acquisition for a key account by identifying and delivering account-wide optimizations.
• Improved keyword performance (quality score, CTR, conversions) for a key account with multiple sub-accounts.

• In this role, I steered PPC Ad Campaigns and media buying accounts as a part of the digital marketing team, as well as orchestrating end-to-end organic social media management functions for various clients.As a part of.
• Managed and optimized multiple PPC campaigns on Google, YouTube, and Facebook for different clients, and used ReportGarden for performance reporting to higher management.
• Established content categories, developed content, and defined parameters for social media imagery; provided instructions to designers/video editors for content creation.
• Liaised with the engineering team for tasks such as landing page creation, website changes, code implementation, etc.My key contributions in this role include:
• Created, oversaw, and continually optimized Google Search Ads campaigns for multiple clients from various industries, including healthcare, recreation/entertainment, real estate, and law.
• Introduced Google Sheets-based templates to be used internally for reporting, copywriting, and keyword planning, rendering information management and record-keeping more convenient and efficient.

Lahore, Punjab, Pakistan

As a Digital Marketing Associate overseeing performance marketing, I helped the brand implement the digital marketing strategy by handling paid media spend, copywriting, and reporting.I ran multiple campaigns across Google Ads and Facebook Ads in accordance with media plans and current market trends to boost lead generation for the company.

Lahore, Pakistan

In this position, I created original news pieces, op-eds, and articles pertaining to the cryptocurrency space, as well as developing content for helping the organization attain Google News accreditation.

Lahore District, Punjab, Pakistan

• During my tenure, I spearheaded end-to-end operations of society’s performance and management divisions, including overall planning, marketing/promotions, administrative tasks, and coaching. I supervised overall.
• Pioneered nation-wide music festival at FAST NUCES Lahore campus; secured 15% overall profitability by leveraging prudent budgetary control, while being financed by acquired sponsorship and collaborations, predominantly.
• Formulated, improved, and executed optimized marketing and promotional strategies to increase event footfall/ticket proceeds by 30%, annually.
• Led society to 4 national intra-university competition victories as performing member.Awards:
• 1st Position - LUMS Battle of Bands (as Vocalist)
• 1st Position - UOL Battle of Bands (as Vocalist)