- Lead the marketing team in collaboration with the business owner- Collaborate closely with the owner to devise and execute impactful marketing strategies, emphasizing digital marketing- Strategize and create content for publication on various online channels, including Facebook, YouTube, Line OA, and TikTok- Oversee and optimize paid advertising (SEM, Facebook Ads)- Manage Social media profiles, the Company website, E-commerce website, Google My Business, and Google Maps- Condense intricate technical information into accessible content- Coordinate with a Chinese supplier for product and market insights- Monitor and assess the effectiveness of marketing initiatives- Keep abreast of industry trends, competitors' activities, and emerging digital advertising platforms