- Identifying new market segmentation as per the product portfolio to introduce CAT and Non-CAT brands in the Manufacturing Industry.- Develop new strategies to launch upcoming CAT and non-CAT products into the target market in the Sri Lankan Manufacturing industry.- Conducts market research, product, and service assessment both independently and by engaging third-party firms, to discover prospects for new products and services as well as existing ones to improve the CAT and Non-CAT market in Sri Lanka.- Conducting continuous competitor analysis & consumer behavior of existing CAT products and non-CAT products and creating competitive strategies to position the CAT products and services in the market.- Analyzing market trends, forecasting demand, and assisting senior managers in making sound decisions.

- Conducting market research and identifying new customer sectors to introduce CAT products. -Develop short-term and long-term strategies to increase the market share of CAT and non-CAT products in Sri Lanka.- Conducts market research, product, and service assessment to discover prospects for new products and services to improve the CAT and non-CAT markets in Sri Lanka.- Collaborates and participates in CAT product and services development, from initial concept and testing to continuous market performance monitoring.- Analyze the competitors & customers to generate marketing strategies in terms of increasing the market share.- Conduct the Strategic plan analysis for the forthcoming years.

 Identify the competitor’s brand and competitor analysis to provide market information to the management. Analyze market information and provide input to the managers for the annual marketing plans. Increase CAT brand awareness by implementing various marketing campaigns for customers about the CAT products. Keep UpToDate the Salesforce system (CRM – Customer relationship management) for getting market information. Communicates with suppliers, customers, and other organizations to keep the customer informed about changes in CAT brand market trends and conditions. Look for possible trading opportunities for the generators and machinery and thus implement additional promotions for those customers.