Nuwanthie Silva Email & Phone Number

Cannon Hill, QLD, AU

• In addition to the tasks mentioned in the below Business Analyst role:
• Gathering requirements, writing user stories, and creating business requirement documents for software solutions.
• Analysing trends and improving efficiency in mobile apps and websites, while collaborating with IT to design and implementcustom software.
• Leading cross-functional meetings to align on project goals, updating clients and senior management on progress.
• Creating and tracking project plans and timelines, ensuring timely delivery and promptly addressing client issues.
• Developing user manuals with the UI team, supporting smooth system adoption.

• Gathering business requirements, creating user stories, and mapping processes to improve efficiency.
• Analyzing and prioritizing initiatives, developing test cases and scenarios, and supporting sprint planning.
• Facilitating stakeholder management, consulting, and negotiating while documenting business needs.
• Developing and monitoring projects, updating stakeholders, and advising on market opportunities.
• Creating pre-sales proposals based on client needs to attract more clients to the company.
• Formulating and implementing marketing strategies and campaigns to enhance brand awareness, promote new products, andtarget recruitment markets through market research, demand analysis, and competitor insights.

• Created ad text, set up campaigns, and managed PPC programs on platforms like Google AdWords, Facebook Business Manager, and DV360 for international travel and tourism clients.
• Worked with internal designers to create banners for Facebook and DV360 campaigns.
• Adjusted client accounts monthly on Google AdWords, Facebook Business Manager, and DV360 to optimize performancewithin budgets.
• Delivered Search Engine Optimization (SEO) and Pay-Per-Click (PPC) reports to clients using internal systems, GoogleAnalytics, and various ad platforms to inform future strategies.
• Prepared presentations on campaign performance and recommended strategies to improve PPC results.
• Supported SEO strategy implementation on client websites, focusing on keyword strategy and optimization with tools likeSEMrush.

• Monitored, analyzed, and reported on sales, leads, and marketing efficiency using BUZ CRM.
• Analyzed CRM system efficiency and identified improvement opportunities from initial customer call to final payment.
• Analyzed web traffic, competitors, and marketing trends to create social media and sustainability strategies for recruitment.
• Collaborated with engineering and UI teams to develop a tour planning platform, aligning business objectives and clientrequirements with scrum teams.
• Managed Agile team processes, including backlog prioritization, task management, and sprint reviews to meet businessobjectives.
• Assessed product progress and identified bug resolutions to ensure smooth feature releases.

Australia

• Assembled and packaged products, conducted barcode checks for consumer products distributed to major Australian supermarket chains.

• Conducted marketing research and sourced agencies for online marketing campaigns targeting the Chinese market.
• Contributed to the Marketing Plan (2018-19) and analyzed competitor pricing for holiday packages.

• Prepared reports and presentations, analysed trade marketing data, and supported key marketing and distribution decisions through data analysis.

Master Of Business, Business And Marketing

Ba (Hons) International Business Management, International Business

Activities and Societies: Swimming

Postgraduate Diploma, Marketing, Acim

High School

Activities and Societies: Interact Club and Swimming