Co-responsible for the P&L and responsible for the strategy, value propositions, customer journeys, digital sales & engagement, data & insights, and sustainability for the Private Clients segment.

Responsible for the optimisation and execution of the growth strategy for all customer segments under the age of 30.

Responsible for the Investment Product P&L and strategy of ING Netherlands & ING Belgium. Leading a multi-disciplinary team of 350-500 fte that covers all products & services, channels & tooling, customer service, operations, and investment management. Member of the Retail Banking MT of both countries.- Delivered an end-to-end investment platform for the combined Dutch/Belgian market, and successfully migrated the Belgian customers and assets to this NL-based shared platform- Modernized and digitized the product offering and customer experience in both countries- Created structural growth in number of customers, assets under management, and income- Developed and launched a modern investment management structure that reduced costs for clients, and increased customer relevance, revenue, and operational efficiency

Responsible for the Private Banking & Wealth Management segment P&L, vision & strategy, value proposition, marketing, and business development. Leading a multi-disciplinary team of approx. 40 fte.- Introduced a value-based customer segmentation and diversified customer service model- Drove the change from product-driven advice to customer-focused (holistic) advice- Improved the segment profit by 55%- Won multiple awards for best private bank in the Netherlands (a.o. Financial Times & Global Finance)

Provided day-to-day support to and sparring partner of the CCO and later CEO of ING in The Netherlands. Key contributor to various ING-wide key strategic projects, including:- Co-authored ING Group’s 2026 Retail Banking vision- Co-developed the organisational design and agile way of working at scale for the cross-border delivery organisation of ING Belgium & Netherlands

Responsible for digital sales of consumer lending products.- Main contributor to the new product strategy (a.o. product rationalization and instant lending)- Developed and pioneered a new “always-on” marketing approach which increased digital sales by 35%- Replaced legacy tooling with modern responsive tooling as Product Owner of one of ING’s first BizDevOps teams

Participant in the ING International Talent Program. Program included the development of both (core) banking skills and personal skills. Two full-time 6-month rotations were included in the first year of the program:- Marketing mortgages & consumer lending in The Netherlands: optimisation of online communication & digital sales- Marketing & sales mortgages in Germany: development of a new pricing model, and of a training & certification-program for mortgage brokers