Officer Events & Marketing
Abai - An Association For Promotion Of Animation, Games, Vfx.
Bangalore
ABAI is a non profit organisation committed to development of Animation, VFX, Gaming and Comics industry in India. We are a connector of the ecosystem – industry, academia, government & the community – and a catalyst for development. Bengaluru GAFX Conference is India’s most prominent & largest conference for Games, Animation and Visual Effects. Vikash was responsible to build and manage the brand marketing function, strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos. handle digital marketing campaigns, Design, build and maintain social media presence, Measuring and reporting on the performance of all digital marketing campaigns, curating radio broadcast for different tracks, Collaborate with external agencies to create landing pages and optimize user experience, Identify trends and insights, and optimize spend and performance based on the insights. At Bengaluru GAFX Conference, Vikash played an pivotal role managing the overall online registrations and inquiries across the country independently. As an officer marketing & events Vikash is responsible to act as liaison between the Government of Karnataka and the AVGC industry (Animation, VFX, Gaming & Comic).Planning and organizing national/international level events, delegations to trade events, community meet-ups, workshops, master classes etc.Play an important role in organizing marquee events like ABAI Fest & Summit, Digital Arts Symposium and such events.Marketing activities with regard to C.S.R, Social Media Marketing, Membership Development initiatives and maintenance of database.Build the AVGC ecosystem by connecting with the top players in the market.