Nikki Mcsweeney Email & Phone Number

San Diego, Ca, Us

Teachers have one of the most important, challenging jobs available. At We Are Teachers we create content that helps to lift, inspire, and support educators. My role includes:* Manage day to day email execution, including targeting, optimization, scheduling, and coordination with creative team and program managers.* Manage weekly newsletter distribution to over 1 million subscribers.* Plan, develop, and implement campaign strategy for the brand/sponsor programs.* Own email and growth KPIs for consistency and clarity, including regularly measuring, analyzing, and reporting on campaign results.* Grow email opt-in audience through creative promotion and thoughtful content that resonates with our teacher audience.* Build customized and automated flows, nurture series, and manage smart email lists/segment lists leveraging data and user behavior collected on profiles—while effectively speaking to the WeAreTeachers brand and customer journey.* Improve email open and click rates and traffic back to WeAreTeachers.* Plan, create, execute, and optimize digital ad campaigns that are consistent across platforms and strategically serve our target audience.

Managed and edit content for WeAreTeachers.com, using Wordpress and cutting-edge SEO skills, resulting in over 50 million annual page views. Edit dozens of client-facing proposals and sponsored content monthly. Hired, trained, and managed our diverse teacher team of eight teachers. Assisted with programs in six social media channels, resulting in a total following of 3.4 million. Served as creative manager for several clients involving success metrics, article creation, email, social media, and reporting.

Book development. Interviewed authors to get all the knowledge and wisdom from them and onto a recording. Translated interview into a written manuscript made up of the author's words and voice, making sure to match author intent and topic scope.

Utilized client insights and expertise, along with additional research, to create high-quality, coherent, compelling articles that captured each client’s voice.

Author of young adult novels: THE MIDNIGHT DANCE and THE KING'S QUESTIONER.

Drove editorial calendar, standards, and content for the website, with over 3000 articles produced over length of term. Managed dozens of contributing authors. Worked with clients to generate content and programs for the website. Assisted with social media programs and strategies.

Project Management/Website Design:• Managed the development and creation of websites and blogs using the Wordpress platform. Continued to edit content or trained customer on website management.Social Media Consulting: • Managed the development and implementation of social media strategies for various authors and businesses. Freelance Editorial/Writing:• Wrote and published articles on a variety of topics ranging from celebrities, entertainment, parenting, pregnancy, women’s issues, commerce, finance, games, puzzles, and more. Work appeared on About.com, iVillage.com, BabyZone.com, Retired.com, b5media.com, and other websites.

Managed blog content and authors. Worked with conference speakers to generate and promote content within the BlogWorld websites.

• Led a team of 11 employees and contractors.• Responsible for all content and community that was related to commerce across the network (mostly concentrated in the shopping channel).• Worked with Business Development and Ad Sales to research and form commerce partnerships and relationships.• Worked with the Merchandising/Marketing Team to determine appropriate commerce products and sponsors to feature across the network.• Worked with the Editorial Staff to provide product and services cross referencing within articles and appropriate commerce opportunities.

• Worked with Business Development to create a cobranded shopping mall for the network. This included determining appropriate products, coordinating where links should reside within the network, creating the design and determining what other partnerships we should form to supplement the mall (comparison shopping, group buying and auctions).

In their Baan ERP Division

Bs, Aerospace Engineering

Education record