Home of The Brand Scientist™ NobiWorks is a brand awareness consultancy rooted in behavioral science. We support underrecognized social impact brands (including online businesses, non profits and smaller democratic countries who's needs have been sidelined) with methods driven by Brain Science, Psychology and the science of social change. Toss the guesswork. Let's make your brand impossible to ignore. o Developed proprietary Visibility Engineering™ Method, leveraging science to make underrecognized brands more visible and to amplify their breakthrough ideaso Developed and implemented a proprietary brand positioning and strategy to design mapping protocol to successfully assist clients in translating goals, desired outcomes, and relevant motivational drivers into neuro-rich visual communication and the design of equitable marketing ecosystems.o Directed the creation of new modernized websites for clients, including social entrepreneurs, nonprofits, and nation state coalitions o Conducted audits (including Behavioral Diagnoses and Representation Equity Audits) of client communications materials and activities across channelso Produced and executed business and strategic plans based on client auditso Spearheaded the development of reports, including drafting copy and setting visual look and layoutso Designed and produced industry-specific marketing infrastructure for nonprofit and foundation clientso Steered and implemented the production of organizational, programmatic and event collateralo Supervised a five-person team tasked with developing and executing marketing strategy

o Consulted on Digital Diplomacy, Communications Strategy, Media and International Conflict Resolution.o Provided creative advice, direction and campaign execution across projects including Rohingya, Climate, Yemen and Mali

o Consulted on Digital Diplomacy, Communications Strategy, Media and International Conflict Resolution.o Coauthored report on the Rohingya and COVID-19o Co led and represented ID on global team for the #RefugeesLead campaign

o Consulting on Digital Diplomacy, Communications Strategy, Media and International Conflict Resolution.o Developed three salient policy reports on the plight of the Rohingyao Advised Rohingya representatives in anticipation of high level diplomatic bilaterals in the EU and UKo Revived and continue to lead on ID communications and publicity strategy

Independent Diplomat (ID) is a unique non-profit advisory group that provides confidential, strategic diplomatic advice and assistance to marginalized groups and non-state actors to promote peace, security, and human rights. In a system catered specifically to states and dominated by those states with power, ID is rewriting the rules of diplomacy and revolutionizing this system by ensuring that those with the most at stake get a seat at the table.ID advises its clients in political strategy, international law, and media relations to achieve diplomatic goals at the UN and other diplomatic fora and supports it's clients through capacity building, advocacy and the facilitation of negotiations with larger diplomatic entities.Accomplishments include:o Advised first Refugee Delegation to the UN at first ever Global Refugee Forumo Oversaw an increase of client's social media engagement of over 600%o Developed cohesive visual identities for ID clients

Initially, a Tel Aviv University Israeli Aid and Human Rights NGO practicum fellow responsible for supporting Mesila Staffo Designed, developed, and executed “Friends of Mesila” campaign that amplified fundraising capacity by 80% and benefited 56,000 refugeeso Engineered and managed “Friends of Mesila” website, social media organs, digital collateral and marketing, increasing Mesila’s following in the US and among millennialso Monitored local events, policies and conflicts to better understand the histories, underlying causes, primary actors, disputed issues, dynamics on the ground, and efforts made to resolve disputes between asylum seekers, their supporters and their opponents

Responsible for the management and administration of A WORLD OF DIFFERENCE anti-bias and anti-discrimination educational programming and facilitators.o Oversaw the project management life cycle of 30 anti bias programs from initial client inquiry to conclusion and follow up, ensuring proper implementation and customer satisfaction; facilitated programs when necessaryo Consulted on and mediated crisis level bias and discrimination incidents throughout the state of Connecticuto Oversaw “Rethinking the Teaching of Enslavement” project, refocusing and maximizing interest from local stakeholders, and landing four conference presentation opportunities backed by the Connecticut State Department of Educationo Amplified development of five ongoing special projects annually by providing technical expertise and assistance to senior managemento Spearheaded three annual professional development meetings for a team of 40 per diem facilitators examining social justice and new programming; selected facilitators for external trainings and liaised with clients to ensure smooth and successful program deliveryo Consulted with clients to develop bespoke anti bias, anti bullying and/or anti discrimination program agendaso Developed and formalized first program specific documentation on program management within first three months of tenure and modernized task and program management systems, leading to standardization of processes across three departmentso Proactively fielded program inquiries resulting in a 30% increase in requested programso Constructed and launched first Book Club on Race professional development initiative for all Education staff across the nationo Represented ADL at events, developing contacts and clients, negotiating for and acquiring rights over resources and serving as the go to person for education initiativeso Designed online collateral and videos for events, fundraising initiatives, as well as board and committee updates

Responsible for developing and modernizing TW’s international vision internal and external stakeholderso Managed monthly global staff briefings, crafting and informing TW’s international perspective and visiono Consulted with and provided cross cultural guidance to five person executive editorial team across three departments

Responsible for supporting editorial staff increasing article output capacityo Authored eight articles within one month, including two features focused on intercultural experience in Nigeriao Proactively selected, sought out and interviewed relevant foreigners in Nigeria, increasing the scope of the magazine’s perspective o Represented TW at local high level events, concerts, and award shows

o Increased fieldwork team efficiency by 30%o Interviewed local religious leaderso Intensive research of New York boroughs maximized street journalism efforts