Director
CurrentHome of The Brand Scientist™ NobiWorks is a brand awareness consultancy rooted in behavioral science. We support underrecognized social impact brands (including online businesses, non profits and smaller democratic countries who's needs have been sidelined) with methods driven by Brain Science, Psychology and the science of social change. Toss the guesswork. Let's make your brand impossible to ignore. o Developed proprietary Visibility Engineering™ Method, leveraging science to make underrecognized brands more visible and to amplify their breakthrough ideaso Developed and implemented a proprietary brand positioning and strategy to design mapping protocol to successfully assist clients in translating goals, desired outcomes, and relevant motivational drivers into neuro-rich visual communication and the design of equitable marketing ecosystems.o Directed the creation of new modernized websites for clients, including social entrepreneurs, nonprofits, and nation state coalitions o Conducted audits (including Behavioral Diagnoses and Representation Equity Audits) of client communications materials and activities across channelso Produced and executed business and strategic plans based on client auditso Spearheaded the development of reports, including drafting copy and setting visual look and layoutso Designed and produced industry-specific marketing infrastructure for nonprofit and foundation clientso Steered and implemented the production of organizational, programmatic and event collateralo Supervised a five-person team tasked with developing and executing marketing strategy