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Senior product and general management executive with over 20 years of experience creating innovative customer-centric products in mobile, social, and digital marketing. Specialties: Product Lead Growth, Product Lifecycle Management, Go-to-Market Strategy, Healthcare IT, Business Analytics, Online Community, Mobile User Experience
Cloud Dentistry
View- Website:
- clouddentistry.com
- Employees:
- 451
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Coo And Head Of ProductCloud DentistryBoston, Ma, Us
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Coo/Head Of ProductCloud Dentistry Nov 2020 - PresentHouston, Texas, United StatesCloud Dentistry is the largest talent marketplace for dental professionals in the US. We're changing the way dental offices choose their talent, while empowering dental professionals to build a thriving career. In the last 12 months we've more than doubled the number of subscribing offices, tripled the number of active professionals, and increased the number of engagements eight fold.
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Svp Product Management, Hcp EngagementAptus Health Jul 2015 - Dec 2019Reading, MassachusettsAptus Health, a subsidiary of Merck Pharmaceuticals, specialized in engaging healthcare professionals and consumers. Aptus Health acquired Quantia Communications in the summer of 2015. Aptus Health was sold by Merck to WebMD in the fall of 2019.• Managed product teams in Boston, Paris and Mumbai to integrate QuantiaMD’s web and mobile multimedia technology into Aptus Health’s worldwide physician engagement platform• Produced over 1000 medical presentations in multiple languages • Developed a daily newsletter with 32% open rates and 45% click rates due to personalization based on stated topics of interest and advanced analytics of observed engagement behavior• Developed an educational quiz, for both editorial and sponsored engagement, with 85% completion rates and 25% click through rates to the next promoted content• Established and chaired ongoing product strategy sessions for all products within Aptus Health -
CooQuantiamd Jul 2005 - Jul 2015Waltham, MaA technology startup focused on engaging healthcare professionals with expert-led educational presentations with crisp delivery, expert Q&A, and a format optimized for mobile.• Joined Quantia after the angel investment round as the director of product management. Hired, trained and managed all product and operation support functions. Promoted to VP, then COO in 2010. Led a team of 50 full-time employees including business analytics, marketing, product management, editorial, content production, and member services in a $30 million/yr business• Using digital content marketing and referral programs, recruited over 1/3 of all US physicians with a cost per acquisition of less than $20 per validated physician. • Long term retention rates exceeded 45% due to a machine-learning system that incorporated big-data analysis to personalize retention marketing• Grew physician engagement to an average of 20-minutes per session (true on both web and mobile)• Built strong relationships with nationally renowned practitioners to create over 5,000 curated multimedia presentations and courses.• Fostered a strong community that asked hundreds of questions of the presenter, whose answers were then ranked by the community and added 5 minutes to the typical time spent per presentation• Served as the company’s Cybersecurity & Compliance Officer and ensured that all products and business practices were compliant with HIPAA and other regulations• Identified strategic partners, defined the business framework, and negotiated terms• Developed a SaaS product for medical institutions to improve their HCAHPS scores. Adopted by several leading hospitals including The Mayo Clinic and Columbia University Medical Center. • Ongoing board-level contributions to business strategy and performance• A key contributor to the acquisition by Aptus Health in 2015 -
Group Product ManagerLycos Jan 2004 - Jul 2005• Led the development of products aimed at entering the social network space -
Group Product ManagerLycos Mar 1999 - Jan 2004• Manage P&L responsibility for Webmail, Yellow Pages, and White Pages• Made Lycos Mail profitable by doubling revenues and reducing costs by 70%• Introduced a premium email service under a SaaS model• Improved the net margin of Yellow Pages and White Pages by 20% and 40% respectively• P&L responsibility for Lycos Mobile, recognizing over $2 million in revenue• Defined strategy, negotiated content / infrastructure partnerships, and developed wireless products for SMS, WAP, PDA (cHTML), Phone (both Voice Recognition and Live Operator)
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Sr Product ManagerPolaroid Feb 1996 - Mar 1999Sydney, AustraliaManaged the business of retail kiosks that produced copies of photos using scanners, digital processors, and dye-sublimation printers. -
Product Planning & Development ManagerPolaroid Mar 1993 - Jan 1996Hong KongWorked with subsidiaries and distributors in the region (bounded by India, Japan, and Australia) to define and create products that met regional needs for instant and digital photography.
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Marketing EngineerPolaroid Sep 1991 - Mar 1993Cambridge, MaSupported the Business Imaging marketing division by developing new product concepts and managing their development in engineering and manufacturing. Primary markets were healthcare imaging and small business documentation.• Created GridFilm for the HealthCare market which sold $750,000 worth of film in its first 3 months and $2 million per year for several years thereafter
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Sr EngineerPolaroid May 1988 - Sep 1991Cambridge, MaMechanical engineer designing film assembly equipment and the mechanical parts of the camera that developed the instant film.• Awarded 2 patents, one for a manufacturing processes and one for camera design
Nick Werthessen Skills
Nick Werthessen Education Details
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Business Administration And Management, General -
Mechanical Engineering
Frequently Asked Questions about Nick Werthessen
What company does Nick Werthessen work for?
Nick Werthessen works for Cloud Dentistry
What is Nick Werthessen's role at the current company?
Nick Werthessen's current role is COO and Head of Product.
What is Nick Werthessen's email address?
Nick Werthessen's email address is ni****@****aco.com
What is Nick Werthessen's direct phone number?
Nick Werthessen's direct phone number is +150826*****
What schools did Nick Werthessen attend?
Nick Werthessen attended Worcester Polytechnic Institute, Worcester Polytechnic Institute.
What skills is Nick Werthessen known for?
Nick Werthessen has skills like Product Management, Start Ups, Mobile Applications, Strategic Partnerships, Product Development, Strategy, Management, Business Development, Product Marketing, Marketing Strategy, Cross Functional Team Leadership, Digital Marketing.
Who are Nick Werthessen's colleagues?
Nick Werthessen's colleagues are Marie Garcia, Junelle Vasquez, Tiffany Allen, Rosie V, Cher S., Stephanie Zavala, Tirzah Fujii.
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