- Planning and implementing full funnel digital marketing campaigns from creating awareness to driving conversions- Coordinating with digital agencies on promoting thru various performance marketing channels e.g. Facebook ads, Instagram ads, YouTube ads, Display ads, Shopping ads, Performance max etc. - Collaborating with vendors and suppliers on the execution of Facebook Collaborative Ads (CPAS) / Live / Chatbot / Marketing Automation tools etc.- Assisting in the overall UX/UI planning of our e-commerce website - Evaluating the whole picture of campaigns' effectiveness, ranging from external ads results, internal website traffic to actual products' sales

- Planned and executed digital marketing campaign including Facebook, Instagram, LinkedIn and Google Ads- Analyzed, evaluated and presented the campaigns' results- Maintained effective co-ordination with all parties and assisted in client servicing- Strengthened my digital marketing knowledge and analytical skill

- Planning, organizing and implementing both online and offline marketing campaigns- Developing marketing strategies for digital transformation- Monitoring and evaluating campaigns' results- Liaising with media vendors on advertising solutions- Building long-term relationship with external parties on marketing collaboration- Developed detail-oriented mindset and problem solving skills

- Developed and implemented media advertising strategies across media channels- Conducted researches, prepare media plans and generate competitive reports - Assisted in client servicing and liaised with media vendors- Enhanced my analytical and communication skills

- Coordinated various digital and on-site marketing events, e.g. HKTDC Food Expo- Performed market researches and provide clerical supports- Advanced my team building ability and creativity

- Handled materials sourcing, allocation and orders follow up with suppliers- Prepared sales reports and provided clerical supports