Nya Thompson, M.S. Email & Phone Number

New York, New York, United States

- Spearheaded strategic communications, managing content for internal and external stakeholders, and driving audienceengagement through newsletters and targeted messaging.- Proactively addressed and resolved communication challenges, working with cross-functional teams to align messaging withorganizational goals and maintain brand reputation.- Collaborated with senior leadership to streamline operations and develop crisis communication strategies for high-stakesscenarios.- Led communications for CUNY OCIP, focusing on increasing visibility and driving key performance indicators (KPIs) throughtailored storytelling.

- Developed content for cross-platform marketing campaigns, supporting GitHub’s brand reputation and thought leadership in the tech industry.

Greater New York City Area

- Spearheaded a digital campaign for 'National STEM Day,' leading to a 300% increase in viewership of the CUNY ASAP (Accelerated Studies in Associate Programs) website.- Managed a $75K advertising budget, producing content that reached over 800K users across Facebook, Twitter, and Instagram.- Led a comprehensive refresh of the ASAP website, implementing significant updates to key pages such as Home, Join Now,Foster Care, Replication, and STEM.- Authored and distributed monthly newsletters to over 100K counselors, students, and alumni, highlighting ASAP benefits, resources, and events.- Directed the social media strategy for ASAP Central, crafting and scheduling posts, developing campaigns, and managing day-to-day engagement across Facebook, Instagram, and Twitter.- Prepared detailed monthly reports, analyzing KPIs such as website page views, social media follower count, impressions, reach and newsletter open rated to asses campaign performance.

Greater New York City Area

- Designed and executed digital communication strategies for university-wide events and initiatives, including “CUNYTuesday,” the university’s largest fundraising event.- Collaborated with marketing and design teams to launch targeted digital campaigns across Facebook, Twitter, Instagram,and LinkedIn.- Managed daily content scheduling and engagement using Hootsuite for CUNY’s central social media accounts, with acombined following of over 20K.- Collected and presented social media data from all 25 campuses at monthly CUNY Digital Council meetings, providingactionable insights.- Supported digital communications for breaking university-wide news, conducting research, and crafting timely content.

Greater New York City Area

- Composed Fall 2017 Media Management Graduate Program and Fall 2017 Capstone Experience Survey Report - Conducted research for further development of Media X Women, an organization fostering networking among women in the media industry around the globe

Greater New York City Area

- Promoted social engagement through various social networks including Snapchat, Twitter, Instagram, and Facebook.- Conducted research daily to formulate questions for fans to ask the celebrity guests including Antonio Banderas and OWN’s Queen Sugar cast.

Greater New York City Area

- Leveraged digital branding skills to help plan and execute the Heritage Film Series at the Brooklyn Museum, and Caribbean American Tenement Talk at the Tenement Museum, both events solidifying approximately 100-120 attendees- Constructed social content and managed all channels including Facebook, Twitter, and Instagram through multiple Caribbean culture campaigns leading to engagement of over 1,000 visitors- Composed weekly e-blasts using Mailchimp, as well as media alerts and press releases for all brand related events

Master Of Science - Ms, Arts, Entertainment, And Media Management

Activities and Societies: Media X Women Media Management Student Ambassador

Bachelor Of Arts (B.A.) In Journalism, Broadcast Journalism

Activities and Societies: #That Entertainment Show - Q30 Television Sigma Gamma Rho Sorority, Inc. Quinnipiac University Black Student.

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies