Vik Ram Email & Phone Number

New York, Ny, Us

San Diego, California, Us

Boston, Ma, Us

Responsible for the evaluation of patient/caregiver media and marketing tactics to support the launch of ADLARITY™, a once-weekly treatment for Alzheimer’s dementia.• Achieved alignment with the requirements of the field sales force by developing comprehensive launch support materials for patients and caregivers. Completed the creation of an application guide video, patient brochure, weekly planner journal, application guide print resource, and a redesigned website within a four-month timeframe.• Developed a short video discussion series on Facebook and YouTube, featuring caregivers and neurologists. The aim was to rekindle discussions among caregivers about a new treatment option for Alzheimer’s dementia—a disease state that had seen minimal promotional activity for over two decades.• Streamlined market research efforts with multi-city patient-caregiver ethnographies, virtual interviews, and online discussion forums to align the process of insights generation more strongly with caregiver/patient education and media tactical executions.• Collaborated with the creative agency to optimize the CRM email journey, implementing dynamic subject lines accompanied by clear headlines and compelling calls to action. Achieved immediate measurement improvements, with a >30% increase in open rates and >10% boost in click-to-action engagements within a three-month period.

Madison, Wisconsin, Us

Pioneered patient marketing with unique strategic objectives, distinct from HCP marketing, during the 2022 Exact Sciences precision oncology brand planning process.to support sales growth for Oncotype® and Oncomap™ precision oncology genomic testing portfolio. • Collaborated with Access Marketing to execute the launch of a financial assistance estimator tool, which delivers personalized results based on income, location, and family size inputs. Realized a substantial 25% month-over-month increase in applications, with an impressive 9 out of 10 HCPs rating the tool as exceptionally useful.• Initiated and executed the inaugural Exact Sciences Facebook Live event showcasing an Oncotype breast cancer patient ambassador, Deepa. Amplified patient awareness of our brand platform and genomic testing, resulting in active engagement from over 7,000 patients and caregivers during the 10-minute duration. Received numerous online expressions of gratitude from patients who deeply valued the prognostic and diagnostic information derived from their own Oncotype test scores.• Streamlined legacy print and digital patient marketing resources to create a more creatively aligned approach for how we communicate genomic testing across the breast, prostate, and pan-cancer portfolio.• Executed “Put Chemo to the Test” campaign exclusively on BreastCancer.org which directly impacted a 20% increase in doctor discussion guide downloads from the patient website.

Lawrence Township, Nj, Us

Led patient brand marketing for $10B multiple myeloma portfolio products. Managed the matrix of communications between agency partners, internal resources, and media partners.• Overhauled CRM platforms to drive stronger patient journey communication pathway from unbranded to branded communications. • Introduced new strategic multiple myeloma patient journey marketing platform• Led the creative development and execution of revamped unbranded patient site (MyelomaCentral.com) and two new branded patient websites that better integrate the patient journey from Revlimid® to Pomalyst® and highlight six new patient and caregiver video testimonials.• Managed branded patient ambassador live events (Reflections Ambassador Program) to foster patient-to-patient peer discussions on appropriate use of Revlimid® and Pomalyst® and general MM disease education.

Thousand Oaks, Ca, Us

Recipient: 2017 Amgen Marketer of the Year for Neulasta® Onpro® television campaign “Rather Be Home” and “At Home with Joan Lunden” live event and online video patient campaign.Led consumer/patient marketing strategy and executions for $4B Neulasta® and Neulasta® Onpro. Managed the matrix of communications between agency partners, internal Amgen resources, and media partners.Neulasta® DTC Marketing• Led the development and execution of four DTC television ads and two print ads for the 2017 “Rather Be Home” campaign and it's 2018 evolution that communicate brand emotional benefit of staying home the day after chemotherapy and the brand rational benefit of treating the risk of serious infection following treatment.• Managed "At Home with Joan" social media execution and live event platform featuring Joan Lunden and patient ambassadors.• Tested new media scenarios to drive business impact.

Thousand Oaks, Ca, Us

Neulasta® HCP Multi-Channel Marketing• Launched the updated NeulastaHCP.com site with optimized user experience and mobile-first strategy.• Developed three HCP and nurse video testimonials to support our segmented targeted programs to drive HCPs up the Neulasta® Onpro® adoption ladder.• Led non-personal promotion strategy to drive HCP discussions on operational benefits with Neualsta® Onpro®.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Zantac® Brand Management • Drove the Zantac® brand to YOY increased sales with a Q4 equity-building marketing program, Zantac® It™ Heartburn Challenge, with 360 execution – television, digital, social media, in-store, sweepstakes, and consumer promotions. Led development of all components of campaign.• Increased sales of Zantac® Cool Mint with new core equity communications focused on flavor and speed of relief. • Articulated marketing business rationales at medical, legal and regulatory discussions, maintained brand budgets, wrote new product concepts, and aligned media plans with business priorities.• Partnered with medical and regulatory to create RethinkPPIs.com which provides consumers and health care providers with expanded information on the safety profile of Zantac® compared to proton pump inhibitors.• Managed new small count Zantac® SKU development to drive incremental sales at Dollar Tree, new alternative class of trade (ACOT) retailers, and trial/travel distribution points. Zantac® Omnichannel Marketing • Led launch of company’s introductory presence on Facebook and Twitter to help drive stronger purchase interest conversion and build awareness of brand icon, Captain Zantac™. Achieved Facebook promotional engagement rate 2x the industry benchmark.• Identified user experience gaps on mobile and led digital planning with agency partners to correct these and strategize a department shift from “mobile enabled” to “mobile first” 2016 outlook.• Managing our digital and media budgets to better align with KPIs of awareness and consumer engagement. Optimizing our search engine marketing spend to address increasing prominence of mobile channel.• Managed storyboard development, consumer qualitative testing, and live action/animation timelines of Zantac® It™ Heartburn Challenge and Zantac® Cool Mint television commercial productions.

Ingelheim Am Rhein, Rhineland-Palatinate, De

• Evaluated acquisition opportunities using ten year P+L forecasts and developed strategic rationale for business value of potential new portfolio brands.• Localized Brand Marketing Strategy: Collaborated with global BI CHC colleagues to prepare for the US launch of a global BI brand.

San Mateo, California, Us

Evaluated opportunity to partner with third-party companies to drive higher profit return on PlayStation and Vita peripheral unit sales applying market share, cost of goods, and brand equity criteria.• Presented recommendations for licensing opportunities with third-party companies.• Conducted strategic analysis that contributed to a two-year brand marketing roadmap for peripheral unit sales.

Designed, coordinated, and managed interactive marketing platforms for Fortune 500 companies that were deployed on instant messaging platforms. Clients included Kellogg’s, T-Mobile, Sony Pictures, Disney Pictures, Nike, AOL, MSN, Dow Jones, Tyson, The Gap, and USA Today. • Restructured poor performing campaigns with wireframe changes that resulted in 50X increase in user opt-ins.• Maintained average user interaction times above interactive marketing industry benchmarks on all campaigns.• Implemented affiliate marketing programs that monetized high traffic platforms during industry downturn.• Working with our media partners Microsoft and AOL, led sales calls with clients to define features of pre-mobile industry’s first chat-vertising platform solution.

Us

Responsible for all B2B marketing initiatives, including trade shows. Company (acquired by Microsoft in 2006) provides and hosts customer self-service software for Comcast, Harris Direct, Time Warner Cable, Panasonic and others. • Implemented content marketing campaigns articulating and building awareness of the company’s customer value proposition and offering.• Collaborated with PR partners to double previous year’s media coverage.• Optimized search engine marketing budget resulting in 12% stronger conversions to company website.

Us

Company provided the backend online personals for partner sites such as Salon.com, Village Voice, Boston Globe, Nerve.com, Time Out NY, and AOL’s Love.com.• Managed a team of eight content reviewers and customer service representatives.• Developed a four-week operation plan to reduce outstanding backlog of 50,000+ un-vetted profiles to steady-state of 200+ profile reviews per day.

Mba, Marketing

Bs, Neuroscience