Nyiko M. Email & Phone Number

Craighall Park, Gauteng, South Africa

As an SEO & PPC Specialist, I am responsible for developing and executing strategies to enhance online visibility and drive targeted traffic to our website. My role involves optimising our website for search engines (SEO) to improve organic search rankings and leveraging pay-per-click (PPC) advertising to increase paid search performance.My key responsibilities include:• Developing and executing SEO strategies• Reviewing technical SEO issues and providing recommendations/ implementing• Conducting SEO audits including content, technical and UX• In-depth experience with website analytics tools such as Google Analytics, Google Tag Manager, Google Data Studio, Google Search Console, SEMRush/Ahrefs or similar• Tracking • Managing client communication and expectations• Experience with A/B and multivariate experiments•Working knowledge of HTML, CSS and Javascript development and constraints• Knowledge of ranking factors and search engine algorithms• Good collaboration and communication skills• Great time management and multi-tasking skills• Media planning, media strategy development, media buying, and implementing effective communication strategies• Developing and executing paid media strategies on Google Ads• Analysing campaign performance and optimising for maximum ROAS• Crafting compelling ad creatives and copy• Managing and allocating ad budgets effectively• Staying updated with the latest trends and updates on Google Ad I bring a strong understanding of search engine algorithms, PPC advertising principles, and experience with tools and platforms related to SEO and PPC. My analytical skills and ability to translate data into actionable insights are key to my success in this role.

Johannesburg Metropolitan Area

✓ Oversee all project activities and be the primary contact point for the stakeholders and the field staff✓ Ensure project activities comply with the policies and regulations✓ Responsible for overseeing the development and execution of project deliverables, leading project planning, budgeting, action plans and monitoring processes.✓ Responsible for submitting activity reports, meeting minutes and financial reports on a regular basis to the donor.✓ Oversee the preparation and submission of annual activity-based project budgets as well as monthly and quarterly financial reports and sending of new funding requests.✓ Lead and motivate the project team and monitor project activities and project expenditure and coordinate work with consultants and volunteers in the project✓ Ensure close collaboration and coordination with cooperating partners to guarantee smooth implementation of activities and achievement of results as specified in grant agreements.✓ Employ resourcefulness in project design, implementation and monitoring. Troubleshoots project problems. Identifies and implements creative solutions.

This is my personal blog writing about life advice that does not entirely suck.

Cape Town, Western Cape, South Africa

• Conduct keyword research and analysis specific to indigenous languages (isiXhosa, isiZulu) to identify relevant and high-traffic terms.• Implement on-page and off-page SEO strategies to improve the visibility and ranking of content in indigenous languages on search engine results pages (SERPs).• Monitor and analyse SEO performance metrics, such as organic traffic, keyword rankings, and click-through rates, and make data-driven recommendations for optimisation.• Collaborate with translators and content creators to ensure that translated copy in indigenous languages is SEO-optimised while maintaining linguistic accuracy and cultural sensitivity.• Edit and optimise content in indigenous languages to align with SEO best practices, including meta tags, headers, and internal linking structure.

City Of Johannesburg, Gauteng, South Africa

As a Marketing Officer, my primary responsibility is to promote and increase awareness of the company's services. I work with other members of the marketing team to create and implement effective marketing strategies that align with the company's overall goals and objectives.My day-to-day tasks may include PPC, Earned Media, conducting market research to identify trends and target audiences, copy and content writing, analysing customer data to understand their needs and preferences, and developing advertising and promotional materials such as brochures, flyers, and social media content.I work closely with sales teams to develop sales materials and support their efforts to convert leads into customers. Additionally, I work closely with the Marketing HOD and I assist in measuring the success of marketing campaigns and adjusting strategies as necessary to improve results. I am comfortable with technology and digital marketing tools, as well as possessing strong analytical skills to assess the effectiveness of marketing efforts.

City Of Johannesburg, Gauteng, South Africa

South Africa

✓ Create copy for websites, social media platforms, emails, ad campaigns, and more✓ Develop and implement creative marketing and communication strategies for target audiences✓ Editing tasks and revisions to help adhere to a company style guide and brand voice ✓ SEO Copywriting

South Africa

✓ Maintain an up to date knowledge of developments in higher education policy✓ Design and develop effective interactive online learning experiences✓ Ensure all materials and resources comply with relevant voices, policies and structure of Mwabu✓ Rebuilding e-learning content from Mwabu App to Articulate Storyline 360.

South Africa

✓ Generating content ideas and planning writing and publishing schedule✓ Assigning stories to freelance and in-house writers✓ Proofreading and editing articles submitted by the writing team to ensure they're free from errors, accurate and in line with the publication's style guide✓ Publishing articles to digital platforms including our own website and social media✓ Identifying and tracking key performance indicators✓ Tracking, assessing and reporting website statistics

Western Cape, South Africa

✓ I created biographies copy on the website and managed SEO Copy✓ Generating content ideas and planning writing and publishing schedule✓ On-page SEO✓ Content Management and Distribution✓ Community Management✓ Content Optimisation