Nyla Mabro is a Head of Strategy and Marketing, The Clean Fight at The Clean Fight. Colleagues describe her as "I have had the immense pleasure to work with Nyla across multiple projects, companies and teams over the past years in my roles at Phillip Morris and Coca-Cola. Nyla's ability to uncover strategic objectives, connect stakeholders point of view into a common and clear goal is professional, empathetic and effective. I have been the benefactor of her intellect and her ability to synthesize complex data sets into a meaningful and executable plan. The projects I worked on with Nyla were all "Future focused" - but unlike many trend projects that often end up being interesting but not executed, she works with the mind to "how do we make this real" - and she has an accute sense of accountability to make sure that we get there as a team. Personally, I have learned so much from working with Nyla on her style of leadership with diverse teams. Nyla's passion to not just say but do, not just think but make impact are also evident in her work towards a better business for her clients, but also a better planet and society. A true expert at deep listening coupled with deep intellect. I have absoluteley no hesitation in recommending Nyla to work on your complex business challenges - she will clear the fog very quickly to a clear path forward. " and "Nyla Mabro is a benchmark against which to measure any marketing strategist – or any consulting professional, for that matter. Her combination of raw intelligence, piercing insight, effortless eloquence, unfailing diligence, blistering integrity, entrancing wit, deft political savvy, and world-class pattern recognition and conceptual and synthetic thinking put her in the top-most tier of people I have ever had the pleasure of working with-or even known.
She is a lightning fast learner, aided by her ability to connect the strands of meaning not just in new situations, but in how they do (or don’t) connect to all of her extensive experience across multiple industries and all sorts of business, brand and marketing challenges. She is also adept at seeing trends within the culture, and the lifecycle of a business or category, allowing her to distill not just tactical lessons to win in difficult circumstances, but long-term strategies that will build success over time.
Nyla’s ability to communicate, both in writing and speaking, is sheer brilliance. She possesses, and fluently combines, incisive clarity, concision and elegance in a way that leaves you wondering how something could have been expressed any better. Every time. Whether a casual conversation or a global brand positioning and marketing plan – she articulates the necessary in a way that is extraordinary.
And she is charming. Funny. Compassionate. She is exactly whom you would want on, or leading, your team. Any team. If you have the chance to work with Nyla—do it. "