Nyla C. Email & Phone Number

GENERAL SKILL SET | Live Events Production• Project Management—Define work-back timelines and production schedules. Manage workflow of creative, fabrication, and activation logistics including digital content. Staff and BA planning and training.• Vendor Management & Fabrication—Source, select and manage vendors within budget including graphics and physical assets.• Consumer Journey Strategy— Lead on-site experience strategy including brand articulation, crowd flow, and emergency plan.• Creative Strategy—Identify needs then develop unique, KPI-driven experiences built to leave lasting impressions.• Account Management—Manage client needs while balancing agency needs and moving team to produce key deliverables.

West Hollywood, Ca, Us

Establish department. Spearhead concurrent events. Built X-functional project & budget management tools. Manage freelancers. Lead processes, workflow efficiencies, and resources development. Sponsor programming development.

Us

Establish department. Spearhead concurrent events. Built X-functional project & budget management tools. Manage freelancers. Lead processes, workflow efficiencies, and resources development. Sponsor programming development.

Miami, Florida, Us

Experiential strategy + production.Cannes, SXSW, CES, Brandweek, Advertising Week, AdColor, P&GLead event strategy and execution. Build production department inclusive of process and tools development. Sourced & managed freelancers. QA.

New York, Ny, Us

PayPal, Lilly, American Family Insurance Content production. Experiential event ideation, design & operations. Production team Leadership inclusive of processes and tools development.

Brooklyn, New York, Us

Diving in to all types of production for some pretty sweet accounts and a pretty awesome team! (Experiential, Content, Photo and everything in between).Verizon, Visible Wireless, Heineken, Plum Organics Experiential, Brand development, Social + influencer campaigns, Digital content, Online/broadcast video, Packaging, Branding, Sweepstakes

Dallas, Texas, Us

Moët Hennessy, Chandon, Glenmorangie, BelvedereBuilt production team, processes and tools for long-term 10+ market activations & sampling event programs incl: strategy/creative, staffing, budgets, & liquor compliance. Integrated projects: Video Production/Live Stream; Kit Fulfillment. Developed National COVID-compliance program.

Hilton Head Island, Sc, Us

Campari, Wild Turkey, Espolòn, Cynar, Wray & Nephew, Grand MarnierPop-ups at festivals and conferences incl. Electric Zoo (Espolòn Black Market), Tales of the Cocktail (Campari House), and Portland Cocktail Week. 12-city activation for Espolòn Tequila (Espolòtería). POS production and inventory management. Cocktail strategy, liquor compliance.

New York, Ny, Us

Producer for Jean-Georges' The Fulton opening.

Sydney, Nsw, Au

Brooklyn, New York, Us

Four interactive installations at the US Space & Rocket Center including a video wall, string wall, swag display, and science lab with interactive experiments.

Los Angeles, California, Us

Produced IMDb Studio, Green Room, and Edit Room at NYCC. Union labor management, fabrication, CAD, constant anticipation of client needs.

New York, Ny, Us

Producer on multiple projects including A.Human, currently on view. Venue sourcing, budget management, fabrication, recurring VIP parties.

Brooklyn, New York, Us

Lead project manager across 4 teams to produce a flagship interactive semi-permanent installation. Included production of client decks and all activation assets, coordination with vendors, and project oversight.

New York, Ny, Us

Development and fabrication of multi-use installations and branded items for Equal Pay Day events across the country.

New York, Ny, Us

Producer of pilot Interactive digital pop-up experience from concept and creative agency acquisition through fabrication and implementation.

Los Angeles, Ca, Us

Production manager of 4DVR experience: PR, ticketing platform set-up, analytics and staff training. Developed entire front of house consumer flow.Live Events.

New York, Ny, Us

Interactive product launch, influencer, and press event with panel for Virgin Mobile Inner Circle. Subsequent experiential-based retention strategy.

Lead producer for multi-step brand activation and interactive tech art installation for Sony Bravia OLED television. VIP and press reception.

New York, Ny, Us

Private space, on-demand.

New York , Ny , Us

Emergency care, on-demand.

San Antonio, Texas, Us

• Research, develop, and execute a 360 marketing strategy to strengthen brand presence and increase customer conversion.• Create and implement targeted content marketing campaigns to deliver business development leads and increase ROI.• Devise multivariate testing for direct mail, e-mail, and social media campaigns then analyze results to improve campaigns.

Manhattan, New York, New York, Us

• Lead market research then developed brand identity and strategies to increase customer database and brand awareness.• Lead research and implementation of new CRM system.

New York, Ny, Us

RELATIONSHIP INVESTMENT & BUSINESS ACQUISITION STRATEGIST: Consistently developed creative and unique methods to research and quantify consumer motivations and barriers then created innovative marketing campaigns, strategies, and initiatives to address those barriers.LEAD INTEGRATED MARKETING STRATEGY: Created a specific marketing campaign to address weaknesses in brand strength and consumer investment, and lead the introduction to market including timing, segmentation, and mediums.EVENTS MANAGEMENT: Planned all regional events (dinners, showcases, and galas for 20 to 500) and levered events to increase business leads, and strengthen partner relationships and branding. REGIONAL MARKETING & EVENTS TEAM LEAD: Ran best-practices seminars, create toolkits and resources, formulate marketing updates and lead team-specific strategy sessions to ensure consistent branding on all levels for a team of 20.COLLATERAL PRODUCTION: Managed production of collateral through internal departments from concept to fruition ensuring all deadlines are met, products are on-brand, and leadership approves.HIGHLIGHTS:• Designed and executed pilot consumer cultivation campaign raising $3.2M (119% of goal). • Increased outside financial investment by 60% by adding 30 new donors and up-scaling 20 current donors ($50K in upgrades). • Raised donor engagement (CRM) from 10% to +40% (donor base of 250).• Created 50 new business leads.• Increased team efficiency by 30% and cross-team knowledge by 50%.• Nationally recognized as regional team with strongest brand strength, particularly at events.• Created leadership program and lead 9 teachers in strategy to improve community relations.

New York, Ny, Us

Lead relationship management of $5K+ giving campaign which included managing all donor events, producing direct marketing materials, and tracking all actions and funding.HIGHLIGHTS:• Raised $2.9M ($2.5M goal): Redesigned campaign to increase value proposition and obtain record participation level at 57% (+46%).• Aid in all aspects of events management and developed new staffing and post-event procedures to inspire internal staff. • Managed 100 teachers in marketing collateral production and event support, increasing engagement to 95% (+10%).

Chesterfield, Mo, Us

Assisted in planning, creation of marketing collateral, and execution of 8-day nationwide conference for 2000 businesses and MBA students.HIGHLIGHTS:• Developed Twitter campaign to increase brand presence and grow applicant pool based on research of consumer barriers.• Redesigned event collateral and placement scheme to increase ease of showroom navigation for attendees.

Aided in the production of membership events and press release packets.HIGHLIGHTS:• Compiled press release packets: research and identify relevant media outlets then systematize and update contact lists.• Produced media outreach materials then created an archival system, and performed other administrative tasks.• Analyze member surveys then recommend methods to increase membership numbers, retention, and satisfaction.

St. Louis, Mo, Us

Lead event organizer for Washington University’s largest student-led graduation ceremony.HIGHLIGHTS:• Directed team of 25 to maximize event potential to strengthen brand image and reach goal of self-funded event at $3,000. • Identified 3 new sales channels then strategically planned a fundraising program around these channels.

Kansas City, Mo, Us

Lead marketing and execution for 3-Day Conference & Gala for 300 current students and alumni.HIGHLIGHTS:• Outstanding First Year Member• Directed 30 to raise $2K, increase brand strength, inspire guests, and meet attendance and budgetary goals via event.• Developed segmented email, mail, and phone marketing strategy and tracker focused on motivations and inspiration.

New York, New York, Us

Responsible for creating and managing summer renewal campaign and assisting with events calendar planning and execution.HIGHLIGHTS:• Raised $3,000 by developing and executing a segmented phone and email solicitation campaign.• Events Management: Assisted in all logistical and press aspects of Art Party and Fall Contemporaries events.• Analyzed the effects of events on revenue for strategic planning.

Kansas City, Mo, Us

Voted treasurer (fundraiser) for pledge class and charged with developing and implementing original, campus-wide fundraising campaign for chapter.HIGHLIGHTS:• Outstanding Pledge• Raised $2,700 leading original marketing and fundraising plan through critical cost analysis and managing 45 volunteers.

St. Louis, Mo, Us

• Collaborated with associates in multiple cultivation campaigns through event execution, targeted outreach, and management of financial and marketing pool information.

Bachelor Of Science, History, Anthropology, Art History & Archaeology

High School Diploma