Nyleen Viegas Balady Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

About CEO Coaching International:CEO Coaching International is the leading coaching firm for growth-focused CEOs and entrepreneurs. We follow a practical and proven methodology to help CEOs and their teams perform at their very best and achieve their business goals. Our approach ensures that clients have clearly defined goals and have correctly identified the necessary talent and the specific actions to achieve those goals. Then, through a repeated process of accountability and coaching, we systematically execute on these goals while resolving whatever may get in the way.

Los Angeles Metropolitan Area

-*- Independent Corporate Event Planning Services -*-FORMERLY (Discontinued) Original Product Developer - SaniPact www.SaniPact.comSaniPact keeps sanitizer within reach. At the store, gas pump, work, or wherever the day takes you, get back to living life hands on with confidence and ease! - An original, clip-on, stretch-fit, sanitizer and bottle holster formerly available for purchase on Amazon (launched September 2021). Stay in the "know" and learn how it all began because of a straw...! PLUS - Proceeds from your purchase combat climate change by supporting regenerative farming initiatives. This is our #imPACT pledge.We welcome all interested U.S. based non-profit, regenerative agriculture organizations to contact us at imPACT@SaniPact.comWant to learn more about regenerative agriculture? Recommended Watch: Kiss the Ground - a Netflix documentary

Los Angeles, California, United States

Responsible for generating 75% of association's total annual budgeted income in sponsorship revenue. Year-round marketing of Affiliate members through thoughtful execution of sponsor benefits. • Secure all sponsorship, exhibitor booth and advertising sales for CAALA Vegas - the nation’s largest annual plaintiff trial attorney conference.• Solely responsible for selling & managing exhibitor hall with 165+ vendors, 400+ invitations and 3,500 attendees (CAALA Vegas).• Secure all sponsorship revenue for CAALA GALA across 15+ sponsors, implement all sponsor marketing commitments & benefits. • Manage event registrations; develop meaningful sponsor relationships.• Identify new revenue streams; improve existing offerings to enhance member experiences and operational tools to maximize team productivity.

Los Angeles, California, United States

Oversaw development of Strategic Alliance partnership program, bi-monthly Advisor webinars, weekly Advisor onboardings, and large annual international mailer campaign.• Spearheaded first official Strategic Alliance Partnership in the M&A space (Scaling Up), supporting subsequent alliance onboardings (Halftime Institute).• Full development and execution of bi-monthly Advisor Webinars including content, presentation deck and managing event registration; for quarterly Town Halls as well.• Executed personalized international mailer campaign to over 4k recipients.• Oversaw press releases, copywrite editing, and website updates. • MailChimp campaigns, collateral development• Departmental and vendor liaison for event & marketing needs. • Onboarded, educated and strategized with Advisors to generate and qualify sales leads, and nurture their referral pipeline.

Beverly Hills, Ca

Lead event manager and right hand to the owner, responsible for complete end-to-end planning and execution of national and international conferences and events of various sizes across corporate, social and non-profit sectors. Clients included: YPO, CAALA, US Soccer Foundation, Venice Community Housing, MAZON, Lehman-Roberts, Beverly Hills CourierMarkets included: Cuba, Quebec, Chicago, Seattle, Denver, Washington D.C., Los Angeles• Project Manager for all planning aspects, including sourcing, negotiations, production, group transportation & on-site execution.• Create & adhere to budgets; present reports on all figures.• Creation & implementation of Marketing & Communication plans, including copywriting as needed.• Group travel logistics, including securing international private charter JetBlue flights for YPO Cuba.• Sponsorship package development, budgeting, event forecasting and vendor management.• Analyze pre & post event data such as historical attendance, engagement, ROI, and quality of content to inform future functions.• Curate impactful moments through custom tailored gifting & hospitality programs for attendees.• Account Manager tasked with developing existing accounts and establishing new ones.• Social media & website management, brand representation throughout industry.

Los Angeles & San Diego

Phenix Wine Dist. & Jeff Welburn Sel. (2017–18) | Spinal Care Bedding (2015-20) | ErgoPedic (2015-19) | Southern CaliforniaTraveling sales representative in Furniture & Spirits Industries with proven record of increasing brand market saturation, awareness and developing territories. Singlehandedly acquired and managed 39-store Sit N Sleep account for ErgoPedic. At Phenix Wine, increased account base 50% over 6-month period, achieved 110% of revenue goal in 2nd month within new territory, and tied for most new accounts opened, company-wide, Q3 2017. At Spinal Care Bedding, increased account base 100% over 5-month period. Also provided event coordination for representation at industry events.

Denver, Colorado

Responsible for selling property event space for all types of events including weddings, retreats, corporate and non-profit events. Ideated & led development of new property offerings and creation of supportive marketing materials. Spearheaded 2015 departmental Holiday Booking sales blitz. Planning committee member for a Make A Wish grant held on property. Exceeded 2015 Q1 & Q2 revenue goals at 156% and 134% of goals, respectively, and secured over 15 new corporate client accounts in 6 months. Lead Server and Departmental Trainer at Marina del Rey property.

Denver, Co

• Sell meeting and event space for corporate, non-profit and special events.• Negotiate contracts and rates for group bookings.• Meet and exceed quarterly and annual sales and revenue goals.• Develop custom menus, event timelines, floor plans, and group detail reports (GDR).• Establish and maintain client and vendor relationships. • Conduct property tours and generate business through outside calls and solicitations.• Pre-qualify and respond to all leads and inquiries.• Network and increase brand awareness through industry events and corporate training sessions.Special Projects: • Spearheaded the October 2014 Renovation and Holiday Party in design, coordination, and execution. • Re-designed special event menus and marketing materials.• Continually improve and reassess online and print advertising.• Recognized corporate-wide as a “Booking Rock Star” for the months of August-September.

Camarillo, California

Events team Manager responsible for the sale and execution of all property events, including annual New Years Eve member event which completed under budget. Alleviated prior in-house logistical pain points by developing interdepartmental SOPs. Increased event revenue 240% year over year by overhauling all marketing materials, package offerings, sales contracts, and pricing in addition to developing and implementing team trainings and hiring new staff. Also served as sole Project Manager for creation and launch of entirely new website from scratch, including all media components.

La Venta Inn, Palos Verdes Estates, Ca

Venue and catering sales with additional client services such as event timeline development and day-of event coordination as property manager and vendor liaison. • Negotiated contracts up to $50,000 minimums with 270 guest maximums for weddings, corporate retreats, meetings and socials.• Coordination of 40+ events, annually.• Constructed and implemented BEOs, timelines, and floor plans.• Full day-of coordination, team management and primary vendor liaison. • Adapted professionally and effectively to unexpected situations. • Sub-contracted specialty items for clients.• Established and continually maintained relationships with new and existing vendors.• Actively participated in local industry networking events and managed social media profiles.• Attended weekly business meetings to review upcoming functions and revenue goals.• Conducted property tours and utilized SalesForce to manage all leads, inquiries and deadlines.

Greater Los Angeles Area

Lead site inspector and rental consultant overseeing complex installation teams including large UCLA Tailgate Zones, thematic productions for Caruso Properties (The Grove LA, The Americana at Brand, The Commons Calabasas, private residence, beach house), awards shows, high-end weddings and more. Familiar with fire code and city permitting processes and beginner level 3D rendering. Lead for company participation at tradeshows, entailing full design, logistics coordination, on-site installation and show participation.• Site inspections, rental consultations, floorplan design, and legal parameters reviewed.• Self-taught CAD artist utilizing Vivien Software, producing renderings for clients, vendors and crews. • Managed up to $30,000 event budgets, successfully.• Produced events for various industries, including corporate, 400 guest socials, weddings, graduations, commercial and 2,000+ guest sporting events. • Managed installation and strike teams, maintaining timelines and overlapping vendor schedules.• Adapted professionally and effectively to unexpected situations. • Manual custom fabric and lighting such as wall draping, canopy swag, custom linens and décor.• Effectively designed, installed and represented company at +/- 6 trade and/or bridal shows per year. • Sub-contracted or sourced and purchased specialized inventory.• Managed all social media profiles, new website production and maintenance.• Basic bookkeeping, focused on maintaining accounts within 90-day status and processing shortages.

Marina Del Rey, Ca

• Developed and implemented new employee training materials, expediting new hire on-boarding.• Embodied the Ritz-Carlton standard of customer service, i.e. anticipating needs, personalizing every experience, and contributing to the Ritz-Carlton Mystique program. • Efficiently managed a 20 table section in a very fast paced environment.• Focused on personalized, efficient, and accurate service. • Promoted to Departmental Trainer within five months of employment.• Nominated twice for 5 Star Of The Quarter.

Van Nuys, Ca

• Strategically decorated and coordinated showroom floor, vignettes and window displays, successfully generating higher business volumes and community presence.• Developed and implemented new employee training course to speed the new employee orientation and on-boarding process• Maximized profits by negotiating bulk purchase pricing, coordinating monthly special advertisements, and encouraging financing promotions.•Successful sales track-record, exceeding monthly sales goals regularly.

B.A., Sociology

Activities and Societies: New Student OrientationSociology Department Award of Academic Excellence Dean's List

Certificate, Professional Meeting And Special Event Planning

Mixology

Studied state regulations, the affects of alcohol, liquor production and mixology.