Nyleen Viegas Balady
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Nyleen Viegas Balady Email & Phone Number

Global MICE Director at Merlin Entertainments
Location: Los Angeles, California, United States 14 work roles 3 schools
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Current company
Role
Global MICE Director
Location
Los Angeles, California, United States
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Nyleen Viegas Balady is listed as Global MICE Director at Merlin Entertainments, a company with 4878 employees, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Nyleen Viegas Balady.

Nyleen Viegas Balady previously worked as Director of Events at Ceo Coaching International and CEO & Founder at Q Shift, Inc.. Nyleen Viegas Balady holds B.A., Sociology from California State University, Northridge.

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Merlin Entertainments

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About Nyleen Viegas Balady

Nyleen Viegas Balady is a Global MICE Director at Merlin Entertainments.

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Nyleen Viegas Balady's current company

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Merlin Entertainments
Merlin Entertainments
Global MICE Director
Los Angeles, CA, US
Employees
4878
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14 roles

Nyleen Viegas Balady work experience

A career timeline built from the work history available for this profile.

Director Of Events

Current

Los Angeles Metropolitan Area

About CEO Coaching International:CEO Coaching International is the leading coaching firm for growth-focused CEOs and entrepreneurs. We follow a practical and proven methodology to help CEOs and their teams perform at their very best and achieve their business goals. Our approach ensures that clients have clearly defined goals and have correctly identified.

Mar 2023 - Present

Ceo & Founder

Q Shift, Inc.

Los Angeles Metropolitan Area

-*- Independent Corporate Event Planning Services -*-FORMERLY (Discontinued) Original Product Developer - SaniPact www.SaniPact.comSaniPact keeps sanitizer within reach. At the store, gas pump, work, or wherever the day takes you, get back to living life hands on with confidence and ease! - An original, clip-on, stretch-fit, sanitizer and bottle holster.

Jul 2020 - Mar 2023

Affiliate & Sponsorship Manager

Los Angeles, California, United States

  • Responsible for generating 75% of association's total annual budgeted income in sponsorship revenue. Year-round marketing of Affiliate members through thoughtful execution of sponsor benefits.
  • Secure all sponsorship, exhibitor booth and advertising sales for CAALA Vegas - the nation’s largest annual plaintiff trial attorney conference.
  • Solely responsible for selling & managing exhibitor hall with 165+ vendors, 400+ invitations and 3,500 attendees (CAALA Vegas).
  • Secure all sponsorship revenue for CAALA GALA across 15+ sponsors, implement all sponsor marketing commitments & benefits.
  • Manage event registrations; develop meaningful sponsor relationships.
  • Identify new revenue streams; improve existing offerings to enhance member experiences and operational tools to maximize team productivity.
Jan 2022 - Feb 2023

Marketing Program Manager & Events, Advisor Strategist

Los Angeles, California, United States

  • Oversaw development of Strategic Alliance partnership program, bi-monthly Advisor webinars, weekly Advisor onboardings, and large annual international mailer campaign.
  • Spearheaded first official Strategic Alliance Partnership in the M&A space (Scaling Up), supporting subsequent alliance onboardings (Halftime Institute).
  • Full development and execution of bi-monthly Advisor Webinars including content, presentation deck and managing event registration; for quarterly Town Halls as well.
  • Executed personalized international mailer campaign to over 4k recipients.
  • Oversaw press releases, copywrite editing, and website updates.
  • MailChimp campaigns, collateral development
Feb 2021 - Jan 2022

Senior Corporate Event Manager

Beverly Hills, CA

  • Lead event manager and right hand to the owner, responsible for complete end-to-end planning and execution of national and international conferences and events of various sizes across corporate, social and non-profit.
  • Project Manager for all planning aspects, including sourcing, negotiations, production, group transportation & on-site execution.
  • Create & adhere to budgets; present reports on all figures.
  • Creation & implementation of Marketing & Communication plans, including copywriting as needed.
  • Group travel logistics, including securing international private charter JetBlue flights for YPO Cuba.
  • Sponsorship package development, budgeting, event forecasting and vendor management.
Feb 2018 - Feb 2021

Independent Sales Representative

Various

Los Angeles & San Diego

Phenix Wine Dist. & Jeff Welburn Sel. (2017–18) | Spinal Care Bedding (2015-20) | ErgoPedic (2015-19) | Southern CaliforniaTraveling sales representative in Furniture & Spirits Industries with proven record of increasing brand market saturation, awareness and developing territories. Singlehandedly acquired and managed 39-store Sit N Sleep account for.

Jul 2015 - Nov 2020

Catering Sales Manager Ii

Denver, Colorado

Responsible for selling property event space for all types of events including weddings, retreats, corporate and non-profit events. Ideated & led development of new property offerings and creation of supportive marketing materials. Spearheaded 2015 departmental Holiday Booking sales blitz. Planning committee member for a Make A Wish grant held on property..

Dec 2014 - Jul 2015

Event Sales Manager

Denver, CO

  • Sell meeting and event space for corporate, non-profit and special events.
  • Negotiate contracts and rates for group bookings.
  • Meet and exceed quarterly and annual sales and revenue goals.
  • Develop custom menus, event timelines, floor plans, and group detail reports (GDR).
  • Establish and maintain client and vendor relationships.
  • Conduct property tours and generate business through outside calls and solicitations.
Jun 2014 - Dec 2014

Catering & Events Manager

Las Posas Country Club

Camarillo, California

Events team Manager responsible for the sale and execution of all property events, including annual New Years Eve member event which completed under budget. Alleviated prior in-house logistical pain points by developing interdepartmental SOPs. Increased event revenue 240% year over year by overhauling all marketing materials, package offerings, sales.

Sep 2013 - May 2014

Event Coordinator - La Venta Inn

New York Food Company

La Venta Inn, Palos Verdes Estates, CA

  • Venue and catering sales with additional client services such as event timeline development and day-of event coordination as property manager and vendor liaison.
  • Negotiated contracts up to $50,000 minimums with 270 guest maximums for weddings, corporate retreats, meetings and socials.
  • Coordination of 40+ events, annually.
  • Constructed and implemented BEOs, timelines, and floor plans.
  • Full day-of coordination, team management and primary vendor liaison.
  • Adapted professionally and effectively to unexpected situations.
Aug 2012 - Sep 2013

Rental Coordinator / Site Inspector / Cad Artist

Greater Los Angeles Area

  • Lead site inspector and rental consultant overseeing complex installation teams including large UCLA Tailgate Zones, thematic productions for Caruso Properties (The Grove LA, The Americana at Brand, The Commons.
  • Site inspections, rental consultations, floorplan design, and legal parameters reviewed.
  • Self-taught CAD artist utilizing Vivien Software, producing renderings for clients, vendors and crews.
  • Managed up to $30,000 event budgets, successfully.
  • Produced events for various industries, including corporate, 400 guest socials, weddings, graduations, commercial and 2,000+ guest sporting events.
  • Managed installation and strike teams, maintaining timelines and overlapping vendor schedules.
Jul 2010 - Aug 2012

Server & Departmental Trainer

Marina Del Rey, CA

  • Developed and implemented new employee training materials, expediting new hire on-boarding.
  • Embodied the Ritz-Carlton standard of customer service, i.e. anticipating needs, personalizing every experience, and contributing to the Ritz-Carlton Mystique program.
  • Efficiently managed a 20 table section in a very fast paced environment.
  • Focused on personalized, efficient, and accurate service.
  • Promoted to Departmental Trainer within five months of employment.
  • Nominated twice for 5 Star Of The Quarter.
Oct 2007 - Aug 2010

Assistant Manager, Sales

Ines' Furniture

Van Nuys, CA

  • Strategically decorated and coordinated showroom floor, vignettes and window displays, successfully generating higher business volumes and community presence.
  • Developed and implemented new employee training course to speed the new employee orientation and on-boarding process
  • Maximized profits by negotiating bulk purchase pricing, coordinating monthly special advertisements, and encouraging financing promotions.
  • Successful sales track-record, exceeding monthly sales goals regularly.
Jan 2002 - Jul 2007
Team & coworkers

Colleagues at Merlin Entertainments

Other employees you can reach at merlinentertainments.biz. View company contacts for 4878 employees →

3 education records

Nyleen Viegas Balady education

Certificate, Professional Meeting And Special Event Planning

California State University-Dominguez Hills

Mixology

National Bartender School

Studied state regulations, the affects of alcohol, liquor production and mixology.

FAQ

Frequently asked questions about Nyleen Viegas Balady

Quick answers generated from the profile data available on this page.

What company does Nyleen Viegas Balady work for?

Nyleen Viegas Balady works for Merlin Entertainments.

What is Nyleen Viegas Balady's role at Merlin Entertainments?

Nyleen Viegas Balady is listed as Global MICE Director at Merlin Entertainments.

Where is Nyleen Viegas Balady based?

Nyleen Viegas Balady is based in Los Angeles, California, United States while working with Merlin Entertainments.

What companies has Nyleen Viegas Balady worked for?

Nyleen Viegas Balady has worked for Merlin Entertainments, Ceo Coaching International, Q Shift, Inc., Consumer Attorneys Association Of Los Angeles, and Sts Capital Partners.

Who are Nyleen Viegas Balady's colleagues at Merlin Entertainments?

Nyleen Viegas Balady's colleagues at Merlin Entertainments include Michelle Djamin, Anthony Roden, Naima Qayyum, Edward Fuller, and Emily Richardson.

How can I contact Nyleen Viegas Balady?

You can use AeroLeads to view verified contact signals for Nyleen Viegas Balady at Merlin Entertainments, including work email, phone, and LinkedIn data when available.

What schools did Nyleen Viegas Balady attend?

Nyleen Viegas Balady holds B.A., Sociology from California State University, Northridge.

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