Proven track record of successfully building and scaling paid media teams, with a focus on fostering a positive work environment and driving results. Successfully built and scaled high return on ad spend (ROAS) campaigns for both B2C and B2B clients, leveraging extensive knowledge of industry best practices and emerging trends. Expert in optimizing Google Ads campaigns, with a strong focus on experimentation and A/B testing to continuously improve performance and maximize ROAS. Well-versed in Google Analytics 4 and other analytics programs, able to analyze and interpret large data sets to drive informed decision-making and campaign optimization. Leverage data-driven insights to optimize campaigns for better results, utilizing advanced tracking and reporting methods to measure success and inform ongoing strategy. Experienced in establishing strong partnerships with outside agencies and vendors, leveraging their expertise to provide optimal solutions for clients. Demonstrated leadership skills, effectively guiding teams and organizations towards success by setting clear goals, providing mentorship and coaching, and fostering a culture of collaboration and innovation. Proactive in identifying new and emerging opportunities for clients, leveraging market trends, industry insights, and data analysis to drive growth and maximize results.

Successfully managed 7-figure nationwide and global PPC campaigns, delivering exceptional results and driving significant growth for clients.Achieved double digit return on ad spend (ROAS) results for B2C clients in the ecommerce space, demonstrating a deep understanding of industry trends and an ability to drive results.Extensive experience in large-scale media buying, able to negotiate favorable terms and conditions, effectively manage budgets, and execute effective, high-performing campaigns.Successfully built and scaled high return on ad spend (ROAS) campaigns for both B2C and B2B clients, leveraging extensive knowledge of industry best practices and emerging trends.Expert in optimizing Google Ads campaigns, with a strong focus on experimentation and A/B testing to continuously improve performance and maximize ROAS.Well-versed in Google Analytics 4 and other analytics programs, able to analyze and interpret large data sets to drive informed decision-making and campaign optimization.Leverages data-driven insights to optimize campaigns for better results, utilizing advanced tracking and reporting methods to measure success and inform ongoing strategy.Extensive experience in large-scale media buying, able to negotiate favorable terms and conditions, effectively manage budgets, and execute effective, high-performing campaigns.Demonstrated leadership skills, effectively guiding teams and organizations towards success by setting clear goals, providing mentorship and coaching, and fostering a culture of collaboration and innovation.Proactive in identifying new and emerging opportunities for clients, leveraging market trends, industry insights, and data analysis to drive growth and maximize results.Proven success in optimizing ecommerce pages to drive increased conversion rates, utilizing a data-driven approach to improve the customer experience and maximize results.

Accelerated digital publication growth to surpass 1 million+ views per month through strategic planning and content productionDesigned and executed a comprehensive editorial calendar to drive engagement and triple digit traffic growth YoYImplemented multi-faceted marketing methods that resulted in a 10X increase in search trafficEstablished partnerships with leading millennial companies, resulting in highly impactful and well-received content piecesSecured official press partnerships with renowned media conglomerates such as NBC, ABC, Fox, Disney, Freeform, E!, and moreAttained a dominant share of voice in priority keywords and keyword phrases through targeted digital marketing effortsLeveraged the integration of an affiliate program with creative content marketing to deliver outstanding holiday resultsDeveloped a robust social media community to increase engagement and reachImplemented backlinking building strategies to enhance page rank and organic search presence, resulting in a 60% share of organic acquisition sourcesConducted in-depth research into the behaviors and habits of millennials to inform content creation and marketing strategiesConducted interviews and utilized innovative digital marketing skills to present content in appealing and relevant ways to the youth generationPioneered the use of video marketing through YouTube.com and developed successful video content campaignsCreated an online singing competition that leveraged marketing techniques to gain press coverage and recognition from a major internet poll site, demonstrating a commitment to media innovation.

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaigns for data drive decisions.Lead point of contact for client in discussing marketing activities with a goal focused mindset.Management of team activities in social media, paid search, SEO, eCommerce and offline marketing efforts to reach client goals all in a remote/virtual environment.Conversion rate optimization techniques in place lead to double digit sales growth for eCommerceExpertly managed 6 to 7 figure paid search budgets, developing effective plans for budget utilization and ensuring maximum ROI.Managed search marketing activities across multiple search engines, including Google, Yahoo, MSN, Bing, and others, executing campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.Successfully planned and executed lead generation strategies for real estate clients, resulting in increased foot traffic and email inquiries.Developed and implemented mobile-focused paid search strategies to increase reservations and calls for businesses.Call tracking for multi-location pet clinic across several statesIntegrate strategies and recommendations into other active marketing channels such as Email Marketing and Social Media.Skilled in managing campaign expenses, staying within budget, estimating monthly costs, and reconciling discrepancies.Optimized copy and landing pages for search engine marketing, performing ongoing keyword discovery, expansion, and optimization.Researched and analyzed competitor advertising links, and collaborated with broader advertising teams to ensure communication synergies and other efficiencies across platforms.Integration - work with broader advertising team to ensure communication synergies and other efficiencies across platforms.

Double digital website traffic growthGrew eCommerce revenue to 7-figuresDouble digit year-over-year revenue increasesDirect involvement in building email subscription list and maintenance thereof to 300K+ subscribers through strategic content along with lead generation methodsAnalysis and dissemination of vendor comparison for the best design and e-commerce developers to suit company needs while remaining under budget.Deep keyword analysis for optimized content, blog posts, newsletter content, and paid search ads adhering to top best practices for strongly positive changes year over year. Lead point of contact in managing global digital marketing initiatives in over 10 languages.Strong collaborative efforts with overall sales team particularly in the dot-com sector for the major retailers.Strategic planning for e-Commerce from an SEO, PPC, and email marketing perspective to drive qualified traffic through multiple digital marketing channels. Utilization of HTML/CSS skills in building website pages for numerous company websites.Manage large annual budgets in PPC for both Google AdWords and Bing Adcenter utilizing both organic and paid search strategies for powerful search presence.Direct involvement in leading the paid search vendor program to 4 - 5X ROIDirect point of contact in managing all organic search efforts through the Brightedge platform while simultaneously utilizing Google Analytics to create strong web traffic growth.Lead the marketing team and operations team for a successful deployment on a full redesign of the HyperSound Hearing website complete with brand new e-commerce system.Maintained strong organizational schedule for timely deployment of the HyperSound website while involved in all facets of the project from start to finish.Lead and managed the marketing, digital, operations, and finance team in full website redesign for Turtle Beach Direct to Consumer e-commerce website.