Leveraging a dynamic background in marketing communications and design expertise, consistently drive organizational growth by refining corporate marketing communication strategies. My expertise spans the entire spectrum of marketing communication, encompassing end-to-end processes. This holistic approach ensures optimization and consistent success. Proficient in content creation, social media management, branding, and strong project management.Key Achievement• Promoted to Marketing communication specialist in recognition of outstanding performance in leading a successful rebranding project in advertising, content strategy, media planning, marketing collaterals, and sales support. This resulted in a 36% increase in KPIs for brand awareness and an 18% improvement in brand engagement.• Achieved a 20% reduction in the marketing budget through negotiation while maintaining and improving services with a cross-functional team.• Developed content strategies on social media platforms that delivered a 58% reduction in the cost per lead within 6 months.PassionI leverage my passion for cooking, content creation, and fashion to illustrate complex concepts. Overall skills are beneficial for simplifying technical information for end-users, improving brand operations, innovative product design, and customer support. You can explore my content creation work on my social media profile here:• Cooking: https://www.instagram.com/saenkom.yjhome/• Merchandise: https://www.instagram.com/nyya_brand/
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Marketing SpecialistWicc GroupLos Angeles, Ca, Us
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Marketing AssociateWicc Group Jul 2024 - PresentIrvine, California, United States
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Marketing InternAmata Agency May 2023 - Aug 2023Los Angeles, California, United StatesProactively managed media and utilized AI tools to connect numerous social channels, including digital marketing, social media strategy, market research, sales and support, email campaign coordination, basic graphic design, and top-tier customer service. -
Marketing Communications SpecialistAetna, A Cvs Health Company Apr 2018 - Jul 2021Bangkok, Bangkok City, ThailandDeveloped and executed comprehensive marketing communication strategies, actively contributing to all phases from concept to implementation, resulting in the successful achievement of company goals and punctual project completion.• Compelled advertising campaigns across various channels, including radio, print, digital, and social media, to reach effectively target audiences.• Generated leads through various marketing channels to fuel sales efforts.• Developed and managed marketing efforts for events to generate leads, and published engaging event content.• Managed social media channels and email marketing campaigns to create valuable and engaging content, enhance customer relationships, and maintain brand consistency.• Coordinated media relations, managed press releases, and cultivated relationships with key media contacts/influencers to ensure positive media exposure.• Provided the marketing aspects of new products and services, including creating launch plans, promotional materials, and campaigns. -
Marketing CommunicationsAetna, A Cvs Health Company Dec 2015 - Mar 2018Bangkok, Bangkok City, ThailandDrove problem-solving through creative design solutions that significantly contributed to the achievement of company goals.Served as a vigilant brand guardian and a proactive graphic designer, ensuring the seamless integration of our brand identity into every project.
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Business Owner And Freelance DesignerNyya Brand Dec 2011 - Nov 2015Bangkok, Bangkok City, Thailand• Drove and grew brand account to 16.3K followers through campaign management, contentcreation, partnerships, events, and product design with passion (Nyya brand).• Accomplished graphic and motion designs with high levels of customer satisfaction.
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Motion Graphic DesignerBeboydcg Studio Jan 2010 - Nov 2011Bangkok, Bangkok City, ThailandCollaborated effectively both as an individual contributor and within a team to successfully develop the animation series aimed at teaching the Chinese language and demonstrated exceptional organization and prioritization skills, consistently delivering assignments with timeliness and efficiency.
Saenkom Charoenpong Education Details
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Business Administration And Management, Business Analytics -
3.05 -
Ete Pedro D'Arcádia NetoHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Saenkom Charoenpong
What company does Saenkom Charoenpong work for?
Saenkom Charoenpong works for Wicc Group
What is Saenkom Charoenpong's role at the current company?
Saenkom Charoenpong's current role is Marketing Specialist.
What schools did Saenkom Charoenpong attend?
Saenkom Charoenpong attended International American University, Bangkok University, Ete Pedro D'arcádia Neto.
Who are Saenkom Charoenpong's colleagues?
Saenkom Charoenpong's colleagues are Christina Doan, Robert Piece, Thuy Do, Hyejang Lee.
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