Denise Pimentel Email & Phone Number

Auckland, NZ

Auckland, New Zealand

Auckland, New Zealand

Short term contract working on a major client account in the banking industry. Used Adobe Campaign Manager to build marketing workflows for email campaigns, direct mail files, in-app notifications (Atomic) for customers, as well as staff-facing dashboard messages.

Auckland, New Zealand

Led the transformation and increased adoption of the Hubspot platform to maximise new functionality and utilise CRM data for different areas of the business. Specific deliverables included a website development project, data overhaul, system and third party integration, as well as workflow and CX automations to support the sales funnel, from new customer.

Auckland, New Zealand

Promoted Payments NZ and the API Centre to member businesses and stakeholders, driving engagement with the industry group. Responsible for executing website, email marketing and CRM activities to support the customer lifecycle. Provided recommendations on the digital marketing strategy and future opportunities for growth of members.

Auckland, New Zealand

Led the digital team in a critical transition phase to ensure the successful adoption of a new not-for-profit technology system. This included implementing new lottery online ticketing and email process, resulting in millions in sales within the first 2 months of project delivery. Supported other new initiatives such as as the adoption of a new e-Learning.

Auckland, New Zealand

Rebranded and transformed the marketing approach of the company, which contributed to positioning the company as market leader and year on year growth (new customers and transactions). This includes working closely with the sales team to develop a partnership programme. Reported to the Chief Operating Officer and developed the full customer lifecycle.

Edinburgh, Scotland, United Kingdom

Provided digital marketing consulting services for various clients in the areas of marketing strategy and planning, email and social media campaign execution and management, website design/development and online content.

Vancouver, Canada

Project managed the migration into a new affiliate marketing platform and development of the new eCommerce website. Managed two direct reports in the Customer Service team and provided training to increased usage of Hubspot CRM and CMS, which ultimately resulted in better customer outcomes and more personalised experiences. Developed a new marketing.

Auckland, New Zealand

Managed the New World website and weekly email programme to over 300,000 subscribers. This included executing online campaigns and promotions to drive traffic and engagement with the New World brand online. Liased with store owners and executed content initiatives in line with best practice SEO, design and UX. Provided back up assistance to the other.

Ponsonby

Managed a rebrand and the launch of new product offerings and associated platforms, including the loyalty programme and employee benefits scheme. Built up the marketing function from 1-2 individuals to a team 4-5, as well as developed and executed the B2B marketing strategy and plan. Executed integrated multi-channel campaigns that included email.

Auckland, New Zealand

Increased retail consumer sales through the design and production of visual merchandising and point of sale collateral. Supporting two brands across 70 stores nationwide (Noel Leeming and Bond+Bond), examples of outputs included display posters, flyers, digital slides and pricing tickets.

Auckland, New Zealand

Increased traffic to the website by assisting with public relations and marketing activities, including writing press releases and SEO content articles. Contributed to the audience profiling and customer segmentation plan by conducting market research, media monitoring, and business prospecting.

Bachelor'S Degree, Communication Studies (Major In Public Relations And Minor In Journalism)

Awarded the AUT Vice Chancellor Academic Excellence Scholarship

Education record